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~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Werbewirkung"
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Search: "Journal of marketing theory and practice."
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Consumer behaviour
Internet marketing
Werbewirkung
Konsumentenverhalten
170
USA
125
United States
125
Salespeople
38
Social Web
38
Social web
38
Verkaufspersonal
38
Brand management
35
Markenführung
35
Advertising effects
34
Brand image
34
Markenimage
34
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
26
Online-Marketing
26
Retail trade
26
Marketing theory
25
Marketingtheorie
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Brand
19
Emotion
19
Markenartikel
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Sales behaviour
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Verkaufsverhalten
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208
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English
208
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Beatty, Sharon E.
5
Gillison, Stephanie T.
4
Ozcan, Timucin
4
Reynolds, Kristy E.
4
Arnold, Todd J.
3
Barnes, Donald C.
3
D'Souza, Giles
3
Johnson, Catherine M.
3
Kemp, Elyria
3
Micu, Camelia C.
3
Ramirez, Edward
3
Sheth, Jagdish N.
3
Solomon, Michael R.
3
Alhouti, Sarah
2
Ali, Fayaz
2
Allaway, Arthur W.
2
Anitsal, Ismet
2
Babaev, Jasurbek
2
Brashear-Alejandro, Thomas
2
Briggs, Elten
2
Butler, Timothy D.
2
Chaudhuri, Arjun
2
Curran, James M.
2
Das, Neel
2
Donthu, Naveen
2
Fernandes, Teresa
2
Flight, Richard L.
2
Franke, George R.
2
Ghosh Chowdhury, Tilottama
2
Goldsmith, Ronald E.
2
Hair, Joseph F.
2
Hair, Michael
2
Hopkins, Christopher D.
2
Hyman, Michael R.
2
Jiménez, Fernando R.
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Jussila, Iiro
2
Landry, Timothy D.
2
Ligas, Mark
2
Min, Kyeong Sam
2
Nakamoto, Kent
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Journal of marketing theory and practice
135
Journal of marketing theory and practice : JMTP
73
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ECONIS (ZBW)
208
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1
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
2
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
3
Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
Hajdas, Monika
;
Radomska, Joanna
;
Szpulak, Aleksandra
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 470-489
Persistent link: https://www.econbiz.de/10014426274
Saved in:
4
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
5
Into the matrix : collecting psychometric data from consumers immersed in virtual worlds
Ahmmad, Kamal
;
Howlett, Elizabeth
;
Perkins, Andrew
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 378-395
Persistent link: https://www.econbiz.de/10014574501
Saved in:
6
Beyond stars : role of discrete emotions on online consumer review helpfulness
Srivastava, Vartika
;
Kalro, Arti D.
;
Raizada, Gaurav
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10014514622
Saved in:
7
The impact of Persuasion knowledge cues on social media engagement : a look at pet influencer marketing
Myers, Susan
;
Sen, Sandipan
;
Syrdal, Holly
;
Woodroof, Parker
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014447777
Saved in:
8
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
9
Shoppers' susceptibility to information overload : scale development and validation
Hunter, Gary L.
;
Taylor, Steven A.
;
Kallen, Pia Hildegard
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 94-113
Persistent link: https://www.econbiz.de/10014447796
Saved in:
10
Customer brand engagement behaviors : the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection
Arghashi, Vahideh
;
Arsun Yuksel, Cenk
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 146-172
Persistent link: https://www.econbiz.de/10014299364
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