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~subject:"Consumer behaviour"
~subject:"USA"
~subject:"Zielgruppe"
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Consumer behaviour
USA
Zielgruppe
Print advertising
656
Printwerbung
656
Werbewirkung
207
Advertising effects
199
Werbung
194
Advertising
178
Anzeigenwerbung
156
Deutschland
144
Germany
121
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106
Newspaper
103
United States
97
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83
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83
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79
Theorie
74
Theory
74
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74
Internet marketing
65
Online-Marketing
65
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47
Bibliometrics
31
Bibliometrie
31
Preismanagement
31
Pricing strategy
31
Estimation
29
Schätzung
29
Magazine publishing
28
Zeitschriftenverlag
28
Comparison
27
Vergleich
27
Großbritannien
26
Werbeplanung
26
Advertising planning
25
United Kingdom
25
Frauen
24
Marketing
24
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34
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150
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44
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131
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131
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18
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14
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11
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170
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21
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3
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1
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McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Carlson, Les
3
Depken, Craig A.
3
Reid, Leonard N.
3
Sridhar, Shrihari
3
Torres, Ivonne M.
3
Arbatskaya, Maria
2
Budzinski, Oliver
2
Calder, Bobby J.
2
Chandra, Ambarish
2
Dewenter, Ralf
2
Familant, Norman
2
Gieseking, Thomas
2
Hopkins, Christopher D.
2
Hunt, James B.
2
Hviid, Morten
2
Kalliny, Morris
2
Laroche, Michel
2
Lindstädt-Dreusicke, Nadine
2
Malthouse, Edward C.
2
Mueller, Barbara
2
Neijens, Peter C.
2
Nepomuceno, Marcelo Vinhal
2
Pattabhiramaiah, Adithya
2
Petrova, Maria
2
Pittman, Russell W.
2
Richard, Marie-Odile
2
Romeo, Charles J.
2
Saffer, Henry
2
Shaffer, Greg Eric
2
Shanahan, Kevin J.
2
Sierra, Jeremy J.
2
Singh, Nitish
2
Smith, Ken
2
Sriram, S.
2
Venger, Olesya
2
Werner, Brigitte
2
Wilson, Dennis P.
2
Wyer, Robert S.
2
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Deutschland / Bundeswehr / Universität Hamburg
1
National Bureau of Economic Research
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Journal of advertising research
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing communications
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing research : JMR
4
The journal of media economics
4
History of retailing and consumption
3
JMM : the international journal on media management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of international consumer marketing
3
Europäische Hochschulschriften / 5
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Ross School of Business working paper series
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of services marketing
2
Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Australasian marketing journal
1
Brookings papers on economic activity : BPEA
1
Business and Economic Research : BER
1
CEFIR and NES working papers
1
CORE discussion paper : DP
1
Challenges in an age of dis-engagement
1
Cutting edge international research
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Economic Analysis Group discussion paper
1
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ECONIS (ZBW)
185
USB Cologne (EcoSocSci)
9
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71
Ästhetische Zeichen und Markenpositionierung
Woischwill, Branko
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10009582370
Saved in:
72
Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
Saved in:
73
Digging for "Spanish gold"
Cano, Cynthia Rodriguez
;
Ortinau, David J.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 322-332
Persistent link: https://www.econbiz.de/10009663640
Saved in:
74
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
75
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
76
Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing
;
Wei, Ran
- In:
International marketing review
29
(
2012
)
6
,
pp. 597-622
Persistent link: https://www.econbiz.de/10009678950
Saved in:
77
On the importance of social integration for minority targeting effectiveness
Antioco, Michael
;
Vanhamme, Joëlle
;
Hardy, Anaïk
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10009684898
Saved in:
78
The impact of consumption vision and emotion on the tourism consumer's decision behavior
Walters, Gabrielle
;
Sparks, Beverley
;
Herington, Carmel
- In:
Journal of hospitality & tourism research : JHTR ; the …
36
(
2012
)
3
,
pp. 366-389
Persistent link: https://www.econbiz.de/10009578325
Saved in:
79
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Saved in:
80
Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge
Yılmaz, Çengiz
;
Telci, E. Eser
;
Bodur, Muzaffer
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10009426408
Saved in:
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