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~subject:"Consumer behaviour"
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Search: person:"MILNE, GEORGE R."
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Consumer behaviour
Konsumentenverhalten
21
Data protection
14
Datenschutz
14
Internet marketing
11
Online-Marketing
11
Social Web
11
Social web
11
USA
8
United States
8
Internet
6
Marketing management
6
Marketingmanagement
6
Social media
6
Beziehungsmarketing
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Brand management
4
Facebook
4
Markenführung
4
Advertising
3
Brand
3
Data security
3
Datensicherheit
3
Decision
3
Entscheidung
3
Markenartikel
3
Marketing communications
3
Privacy
3
Product design
3
Produktgestaltung
3
Advertising effects
2
Age group
2
Aging population
2
Alternde Bevölkerung
2
Altersgruppe
2
Anstrichmittel
2
B-to-B-Marketing
2
Behavior modification
2
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12
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19
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Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
1
Book section
1
Language
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English
21
Author
All
Milne, George R.
21
Bahl, Shalini
4
Miller, Elizabeth G.
3
Swani, Kunal
3
Yuksel, Mujde
3
Boza, María-Eugenia
2
Brown, Brian P.
2
Labrecque, Lauren I.
2
Markos, Ereni
2
Ross, Spencer M.
2
Andonova, Yana G.
1
Assaf, A. Georges
1
Boesen-Mariani, Sabine
1
Chan, Steven S.
1
Cho, Yoon-Na
1
Chugani, Sunaina K.
1
Darmody, Aron
1
Donthu, Naveen
1
Gabisch, Jason Aaron
1
Gould, Stephen J.
1
Grier, Sonya A.
1
Hajjat, Fatima M.
1
Kaplan, Begum
1
McDonald, Mark A.
1
Mick, David Glen
1
Murdock, Mitchel R.
1
Ordenes, Francisco Villarroel
1
Peltier, James
1
Pettinico, George
1
Phelps, Joseph E.
1
Rohm, Andrew
1
Schindler, Robert M.
1
Smith, Andrew N.
1
Weinberg, Bruce D.
1
Zanjani, Shabnam H. A.
1
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Published in...
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The journal of consumer marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Australasian marketing journal
1
Business horizons
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of the Academy of Marketing Science
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Sport management review
1
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ECONIS (ZBW)
21
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1
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21
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1
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
Saved in:
2
Price? : quality? : or sustainability? : segmenting by disposition toward self-other tradeoffs predicts consumers’ sustainable decision-making
Ross, Spencer M.
;
Milne, George R.
- In:
Journal of business ethics : JBE
172
(
2021
)
2
,
pp. 361-378
Persistent link: https://www.econbiz.de/10012617807
Saved in:
3
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
4
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
5
Mindful consumption : three consumer segment views
Milne, George R.
;
Ordenes, Francisco Villarroel
; …
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10012253907
Saved in:
6
A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
Saved in:
7
Living by the numbers : understanding the "quantification effect"
Pettinico, George
;
Milne, George R.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011691482
Saved in:
8
The paradoxical relationship between fantasy football and NFL consumption : conflict development and consumer coping mechanisms
Yuksel, Mujde
;
McDonald, Mark A.
;
Milne, George R.
; …
- In:
Sport management review
20
(
2017
)
2
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011697689
Saved in:
9
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
10
Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts
Yuksel, Mujde
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011524147
Saved in:
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