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~subject:"Consumer behaviour"
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Search: subject:"Bottom-of-the-Pyramid"
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Consumer behaviour
Developing countries
89
Entwicklungsländer
84
bottom of the pyramid
71
Bottom of the pyramid
64
Armutsbekämpfung
48
Poverty reduction
48
Low income
43
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43
India
42
Bottom of the Pyramid
38
Indien
38
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Nachhaltige Entwicklung
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emerging markets
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English
32
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Gupta, Shruti
3
Hasan, Md. Rajibul
3
Lowe, Ben
3
Netessine, Serguei
3
Popescu, Ioana
3
Uppari, Bhavani Shanker
3
Chu, Rongwei
2
Jaikumar, Saravana
2
Leonhardt, James M.
2
Petrovici, Dan
2
Singh, Ramendra
2
Srivastav, Pratish
2
Adebayo, Nathaniel Adeyemi
1
Akter, Shahriar
1
Albeck, Wolfgang
1
Amir, Riasat Muhammad
1
Attri, Rekha
1
Baker, Courtney Nations
1
Baker, H. Kent
1
Beninger, Stefanie
1
Braun, Marco
1
Camacho, Sonia
1
D'Ambra, John
1
Gresham, George
1
Gupta, Suraksha
1
Hall, Justin R.
1
Hamilton, Kathy
1
Hillebrand, Christina Maria
1
Hoffmann, Arvid O. I.
1
Huth, Steffen
1
Iyer, S. Veena
1
Jagadale, Sujit Raghunathrao
1
Jaiswal, Anand Kumar
1
Janda-Eble, Sergej
1
Jebarajakirthy, Charles
1
Katiyar, Gagan
1
Kumar, Jitender
1
Kumar, Satish
1
Leary, R. Bret
1
Liu, Matthew Tingchi
1
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Journal of business research : JBR
4
Faculty & research / Insead : working paper series
2
International journal of business and emerging markets : IJBEM
2
Qualitative market research : an international journal
2
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Electronic markets : the international journal on networked business
1
Health marketing quarterly
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of emerging markets
1
International journal of management, economics and social sciences : IJMESS
1
International journal of market research
1
Journal of African business
1
Journal of financial services marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Manufacturing & service operations management : M & SOM
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
32
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1
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10
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32
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1
Adoption of payments banks : a grounded theory approach
Pramani, Rahul Govind
;
Iyer, S. Veena
- In:
Journal of financial services marketing
28
(
2023
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10014251399
Saved in:
2
Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender
;
Katiyar, Gagan
;
Mehrotra, Ankit
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462294
Saved in:
3
Psychological determinants of retirement financial planning behavior
Tomar, Sweta
;
Baker, H. Kent
;
Kumar, Satish
;
Hoffmann, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 432-449
Persistent link: https://www.econbiz.de/10012590267
Saved in:
4
Bottom
of
the
Pyramid
(BOP) younger consumers' perspective of service industries : a qualitative exploration of Nigeria
Savas-Hall, Selen
;
Hall, Justin R.
;
Gresham, George
- In:
Journal of African business
24
(
2023
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10014372893
Saved in:
5
Adoption of mobile banking by microentrepreneurs at the
bottom
of
the
pyramid
Ruano-Arcos, Leidi
;
Rodríguez-Orejuela, Augusto
; …
- In:
Cuadernos de administración : quarterly publication of …
36
(
2020
)
67
,
pp. 79-92
Persistent link: https://www.econbiz.de/10012613274
Saved in:
6
Consumer adoption of pro-poor service innovations in subsistence marketplaces
Hasan, Md. Rajibul
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of business research : JBR
121
(
2020
),
pp. 461-475
Persistent link: https://www.econbiz.de/10012417368
Saved in:
7
Constructively engaging exploitive waste management in India : the case of Paryavaran Mitra and its justice motivated effort at empowering rag-picking women
Jagadale, Sujit Raghunathrao
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 191-213
Persistent link: https://www.econbiz.de/10013257860
Saved in:
8
Segmenting the
bottom
of
the
pyramid
consumers : theoretical approach
Singh, Devinder Pal
;
Paul, Justin
;
Sharma, Pooja
- In:
International journal of market research
64
(
2022
)
3
,
pp. 397-419
Persistent link: https://www.econbiz.de/10013257993
Saved in:
9
bottom
of
the
pyramid
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
10
Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej
;
Shainesh, G.
;
Hillebrand, Christina …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
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