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Search: subject:"anthropomorphism"
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Consumer behaviour
Konsumentenverhalten
124
Anthropomorphism
103
Concept of man
88
Menschenbild
88
anthropomorphism
62
Brand image
55
Markenimage
55
Brand management
47
Markenführung
47
Beziehungsmarketing
46
Relationship marketing
46
Artificial intelligence
37
Advertising effects
34
Werbewirkung
34
Brand
32
Markenartikel
32
Künstliche Intelligenz
31
Robot
25
Roboter
25
Emotion
22
Brand anthropomorphism
21
Dienstleistungsqualität
20
Service quality
20
Customer service
15
Personality psychology
15
Persönlichkeitspsychologie
15
artificial intelligence
14
Advertising
13
Werbung
13
Customer satisfaction
12
Kundenservice
12
Kundenzufriedenheit
12
Homo Oeconomicus
11
Homo economicus
11
Behavioral economics
10
Cognition
10
Kognition
10
Verhaltensökonomik
10
Confidence
9
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Online availability
All
Undetermined
102
Free
13
Type of publication
All
Article
122
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
122
Aufsatz in Zeitschrift
122
Hochschulschrift
2
Language
All
English
124
Author
All
Mattila, Anna S.
3
Van Esch, Patrick
3
Bajpai, Naval
2
Belk, Russell W.
2
Brandão, Amélia Maria Pinto da Cunha
2
Chang, Yaping
2
Cui, Yuanyuan
2
Doorn, Jenny van
2
Dwinita Laksmidewi
2
Fan, Alei
2
Geuens, Maggie
2
Guido, Gianluigi
2
Han, Bing
2
Khandelwal, Utkal
2
Malhotra, Gunjan
2
McGill, Ann L.
2
Patrizi, Michela
2
Popoli, Paolo
2
Puzakova, Marina
2
Scott, Maura L.
2
Vernuccio, Maria
2
Wagner, Katja
2
Wu, Luorong
2
Šerić, Maja
2
Abed, Salma S.
1
Abratt, Russell
1
Afiff, Adi Zakaria
1
Aggarwal, Pankaj
1
Agrawal, Shivan
1
Agrawal, Shivani
1
Ahn, Jungyong
1
Ahuvia, Aaron C.
1
Albloushy, Hayat E.
1
Alexander, Nicholas
1
Ali, Faizan
1
Ali, Murad
1
Amin, Muslim
1
Anaya-Sánchez, Rafael
1
Andonopoulos, Vicki
1
Anestis, Michael Chrissos
1
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Institution
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Universität Siegen
1
Published in...
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Journal of business research : JBR
15
Journal of retailing and consumer services
9
The journal of brand management : an international journal
6
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
European journal of marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of service research
3
Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of consumer studies
2
International review on public and non-profit marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
The journal of services marketing
2
The service industries journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Cogent business & management
1
DLSU business & economics review
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European business review
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
Handel und Internationales Marketing Retailing and International Marketing
1
Handel und internationales Marketing$eRetailing and international marketing
1
Information technology & tourism
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of business innovation and research
1
International journal of comparative management
1
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ECONIS (ZBW)
124
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41
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124
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41
What motivates consumers to buy fashion pet clothing? : the role of attachment, pet
anthropomorphism
, and self-expansion
Apaolaza, Vanessa
;
Hartmann, Patrick
;
Paredes, Mario R.
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 367-379
Persistent link: https://www.econbiz.de/10013167980
Saved in:
42
The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
Saved in:
43
"I'm hatin' it"! : negative consumer-brand relationships in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
Saved in:
44
Effect of customer's perception on service robot acceptance
Li, Yi
;
Wang, Chongli
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1241-1261
Persistent link: https://www.econbiz.de/10013328268
Saved in:
45
Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions
Anestis, Michael Chrissos
;
Karantza, Ioanna
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 555-574
Persistent link: https://www.econbiz.de/10013435732
Saved in:
46
What facilitate people to do charity? : the impact of brand
anthropomorphism
, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
47
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
48
An empirical analysis of self-service technologies : mediating role ofcustomer powerlessness
Cao, Zhongpeng
;
Xiao, Qian
;
Zhuang, Weiling
;
Wang, Lina
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013407410
Saved in:
49
The strengths of fashion film series : the effects on character empathy and brand
anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
50
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
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