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~subject:"Corporate Social Responsibility"
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Corporate Social Responsibility
Brand management
76
Markenführung
75
Consumer behaviour
73
Brand image
72
Konsumentenverhalten
72
Markenimage
70
brand associations
50
Brand associations
40
Brand
39
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18
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Professional sports
13
Profisport
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brand loyalty
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Fußball
11
brand equity
9
Brand Associations
8
brand awareness
8
brand image
8
sponsorship
8
Sponsorship
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Brand loyalty
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Corporate social responsibility
6
Designation of origin
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Herkunftsbezeichnung
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perceived quality
6
Brand architecture
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Firmenimage
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International marketing
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Baeck, Sunmee
1
Bawa, Anupam
1
Cacho-Elizondo, Silvia
1
Jeon, Jung Ok
1
Kaur Ghuman, Mandeep
1
Loussaïef, Leïla
1
Mann, Bikram Jit Singh
1
Merrilees, Bill
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Miller, Dale
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Pettersen, Inger Beate
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Saha, Anirban
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Tezer, Ali
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The journal of product & brand management
2
Decision
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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CSR spillover effect : the influence of a brand's corporate social responsibility activity on competing brands
Tezer, Ali
;
Tofighi, Maryam
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012584560
Saved in:
2
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
Saved in:
3
What drives consumer's responses to brand crisis? : the moderating roles of
brand
associations
and brand-customer relationship strength
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 550-567
Persistent link: https://www.econbiz.de/10011587842
Saved in:
4
Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam
;
Saha, Anirban
- In:
Decision
43
(
2016
)
4
,
pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
Saved in:
5
Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Loussaïef, Leïla
;
Cacho-Elizondo, Silvia
;
Pettersen, …
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010233551
Saved in:
6
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
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