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~subject:"Cultural identity"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Sammlung"
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Search: subject_exact:"Internationale Werbung"
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Cultural identity
International marketing
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5
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Asmat Nizam Abdul Talib
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1
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International marketing review
18
Journal of business research : JBR
15
Journal of global marketing
14
Journal of international marketing
10
Journal of international consumer marketing
8
International journal of advertising : the quarterly review of marketing communications
3
International journal of export marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
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Qualitative market research : an international journal
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The journal of brand management : an international journal
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AMS review : official publication of the Academy of Marketing Science
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Asia Pacific journal of marketing and logistics
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European journal of international management : EJIM
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of management and economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Islamic marketing : JIMA
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Journal of marketing research : JMR
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Planung & Analyse / Special English edition Market research : Zeitschrift für Marktforschung und Marketing
2
The journal of services marketing
2
Arts marketing : an international journal ; AM
1
Business history
1
Cross cultural management : an international journal
1
Der Markt : international journal of marketing
1
Economic review : journal of economics & business
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Indian journal of economics & business : IJEB
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International business and economics research journal
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International business review : the official journal of the European International Business Academy
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International journal of business and emerging markets : IJBEM
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ECONIS (ZBW)
159
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159
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1
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
2
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
Saved in:
3
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
4
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
5
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
6
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
7
The impact of cultural variability on brand stereotype, emotion and purchase intention
Jakubanecs, Alexander
;
Supphellen, Magne
;
Helgeson, James G.
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 112-123
Persistent link: https://www.econbiz.de/10013536012
Saved in:
8
How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? : a study in Kuwait
Al-Issa, Nermain
;
Dens, Nathalie
- In:
Journal of Islamic marketing
14
(
2023
)
2
,
pp. 562-585
Persistent link: https://www.econbiz.de/10013536408
Saved in:
9
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
10
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
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