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~subject:"Customer retention"
~subject:"Deutschland"
~subject:"Hotellerie"
~subject:"India"
~subject:"Markenimage"
~subject:"Satisfaction"
~type_genre:"Book section"
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Customer retention
Deutschland
Hotellerie
India
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Brand loyalty
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Markentreue
50
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17
Relationship marketing
17
Brand management
14
Markenführung
14
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11
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11
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10
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10
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10
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9
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9
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Exploring the rise of fandom in contemporary consumer culture
4
Computer-mediated marketing strategies : social media and online brand communities
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand the Future : systematische Markenentwicklung im B2B
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Cases on branding strategies and product development : successes and pitfalls
1
Economic, educational, and touristic development in Asia
1
Economies et sociétés ; 48,4
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Managing globalization : new business models, strategies and innovation
1
Schnittstellen (in) der Medienökonomie
1
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
1
Strong brands, strong relationships
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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ECONIS (ZBW)
19
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1
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
2
Brand consciousness and brand loyalty : a study on foreign brand beauty and skin care products
Asmat Nizam Abdul Talib
;
Japeri, Nadia
- In:
Economic, educational, and touristic development in Asia
,
(pp. 106-126)
.
2020
Persistent link: https://www.econbiz.de/10012220437
Saved in:
3
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
4
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
5
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
Saved in:
6
"Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 201-223)
.
2018
Persistent link: https://www.econbiz.de/10011764850
Saved in:
7
Markengeschichte schafft Vertrauensmarken
Fischer, Thomas A.
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 49-59)
.
2017
Persistent link: https://www.econbiz.de/10011565724
Saved in:
8
Facebook experience is different : an empirical study in Indian context
Duhan, Punita
;
Anurag Singh
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 188-212)
.
2016
Persistent link: https://www.econbiz.de/10011430653
Saved in:
9
The business of luxury brands : luxury car brand relationship
Giacosa, Elisa
;
Culasso, Francesca
;
Loureiro, Sandra …
- In:
Managing globalization : new business models, …
,
(pp. 25-49)
.
2016
Persistent link: https://www.econbiz.de/10011492284
Saved in:
10
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
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