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~subject:"Customer satisfaction"
~subject:"Kundenbindung"
~subject:"Mobile Business"
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Search: subject_exact:"Loyalty card"
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Customer satisfaction
Kundenbindung
Mobile Business
Kundenbindungsprogramm
883
Loyalty program
883
Beziehungsmarketing
462
Relationship marketing
459
Consumer behaviour
417
Konsumentenverhalten
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Einzelhandel
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Rabatt
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Loyalty programs
57
Preismanagement
50
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43
Service quality
43
Customer retention
38
Hotel industry
38
Hotellerie
38
Internet marketing
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Online-Marketing
36
Online retailing
35
Online-Handel
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Mobile business
32
Lebensmitteleinzelhandel
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Mattila, Anna S.
5
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5
Ha, Young
4
Im, Hyunjoo
4
Ranzinger, Alexandra
4
Baloglu, Seyhmus
3
Hwang, Yoo Hee
3
Wong, IpKin Anthony
3
Yancey, Scott
3
Akerlof, George A.
2
Banik, Shanta
2
Bijmolt, Tammo H. A.
2
Blacha, Kirsten
2
Glusac, Nikola
2
Haag, Nils Christian
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Hoffmann, Anke
2
Hoffmann, Nicolas
2
Huber, Frank
2
Hwang, Eunmin
2
Krafft, Manfred
2
Lam, Iok Keng Veronica
2
Mann, Andreas
2
Papenhoff, Heike
2
Piel, Stefan
2
Prein, Jan
2
Rabbanee, Fazlul K.
2
Ramaseshan, B.
2
Schnöring, Marc
2
Steinhoff, Lena
2
Söderlund, Magnus
2
Ahn, Sun Joo
1
Al-Nsour, Iyad A.
1
Almeida Santana, Arminda
1
Alnsour, Ibrahim R.
1
Alotoum, Firas J.
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An, Jake
1
Andrews, Michelle
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Appelmann, Eva
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Arnold, Todd J.
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Artal Tur, Andrés
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epubli GmbH
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Journal of retailing and consumer services
8
SpringerLink / Bücher
8
International journal of hospitality management
7
Journal of business research : JBR
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenmanagement & Electronic Commerce
5
Journal of hospitality marketing & management
3
Tourism management : research, policies, practice
3
Applied Marketing Science / Angewandte Marketingforschung
2
European journal of marketing : EJM
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Gabler Edition Wissenschaft
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Information systems research : ISR
2
International journal of retail & distribution management
2
Journal of business economics : JBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
Research
2
The journal of services marketing
2
The service industries journal
2
Accounting research journal
1
Administrative Sciences : open access journal
1
An economic theorist's book of tales : essays that entertain the consequences of new assumptions in economic theory
1
Annals of tourism research : ATR ; a social sciences journal
1
Applied marketing science / Angewandte Marketingforschung
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Business horizons
1
CFAC-Schriften zur Luftfahrt
1
Cases on SMEs and open innovation : applications and investigations
1
Central European business review : CEBR
1
Cornell hospitality quarterly : CQ
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Customising stakeholder management strategies : concepts for long-term business success
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ECONIS (ZBW)
167
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31
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
Saved in:
32
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
33
Loyalty management : from loyalty programs to omnichannel customer experiences
Ziliani, Cristina
;
Ieva, Marco
-
2020
Persistent link: https://www.econbiz.de/10013180746
Saved in:
34
Redesigning rewards for improved fairness perception and loyalty
Hareendrakumar VR
;
Subramoniam, Suresh
;
Nizar Hussain, M.
- In:
Vision : the journal of business perspective
24
(
2020
)
4
,
pp. 481-495
Persistent link: https://www.econbiz.de/10012388331
Saved in:
35
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
36
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
37
A study on sales promotions using mobile coupons for the Indian quick-service restaurants
Gupta, Sandeep
;
Wali, O. P.
- In:
International journal of Indian culture and business …
21
(
2020
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10012284756
Saved in:
38
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
39
Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.
;
Yu, Irina Y.
;
Chan, Haksin
;
Zeng, Kevin J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
Saved in:
40
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
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