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~subject:"Deutschland"
~subject:"Hotellerie"
~subject:"Markenimage"
~subject:"Satisfaction"
~type_genre:"Book section"
~type_genre:"Interview"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Markenbindung"
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Deutschland
Hotellerie
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Brand loyalty
53
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19
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19
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17
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17
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13
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13
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Asmat Nizam Abdul Talib
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1
Culasso, Francesca
1
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1
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1
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1
Giacosa, Elisa
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Japeri, Nadia
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International journal of advertising : the quarterly review of marketing communications
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand the Future : systematische Markenentwicklung im B2B
1
Cases on branding strategies and product development : successes and pitfalls
1
Computer-mediated marketing strategies : social media and online brand communities
1
Economic, educational, and touristic development in Asia
1
Economies et sociétés ; 48,4
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Managing globalization : new business models, strategies and innovation
1
Schnittstellen (in) der Medienökonomie
1
Scientific Annals of Economics and Business
1
Strong brands, strong relationships
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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ECONIS (ZBW)
15
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1
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
2
Brand consciousness and brand loyalty : a study on foreign brand beauty and skin care products
Asmat Nizam Abdul Talib
;
Japeri, Nadia
- In:
Economic, educational, and touristic development in Asia
,
(pp. 106-126)
.
2020
Persistent link: https://www.econbiz.de/10012220437
Saved in:
3
Markengeschichte schafft Vertrauensmarken
Fischer, Thomas A.
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 49-59)
.
2017
Persistent link: https://www.econbiz.de/10011565724
Saved in:
4
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
5
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
6
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
7
The business of luxury brands : luxury car brand relationship
Giacosa, Elisa
;
Culasso, Francesca
;
Loureiro, Sandra …
- In:
Managing globalization : new business models, …
,
(pp. 25-49)
.
2016
Persistent link: https://www.econbiz.de/10011492284
Saved in:
8
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
Saved in:
9
Constructing consumer-brand relationships to better market and build businesses
Blackston, Max
;
Lebar, Edward
- In:
Strong brands, strong relationships
,
(pp. 376-392)
.
2015
Persistent link: https://www.econbiz.de/10011316648
Saved in:
10
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
Saved in:
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