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~subject:"Dienstleistungsqualität"
~subject:"Firm performance"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Dienstleistungsqualität
Firm performance
Marketing management
Markenimage
601
Brand image
600
Brand management
518
Markenführung
518
Consumer behaviour
378
Konsumentenverhalten
378
Brand equity
376
brand equity
258
Beziehungsmarketing
175
Relationship marketing
175
Brand
162
Markenartikel
159
Social Web
77
Social web
77
Internet marketing
76
Online-Marketing
76
Customer satisfaction
62
Kundenzufriedenheit
62
Marketingmanagement
60
Markenwert
58
Brand Equity
43
Service quality
39
Brand loyalty
36
Corporate Social Responsibility
36
Corporate social responsibility
36
Einzelhandel
36
Retail trade
36
Viral marketing
32
Virales Marketing
32
Unternehmenserfolg
29
Advertising effects
27
Werbewirkung
27
brand loyalty
27
Corporate reputation
25
Firmenimage
25
India
24
Indien
24
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14
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120
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Aufsatz in Zeitschrift
Reprint
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120
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6
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6
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6
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3
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3
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Rahman, Mahabubur
4
Anabila, Peter
3
Bang Nguyen Viet
2
Baumann, Chris
2
Berenguer Contrí, Gloria
2
Butt, Muhammad Mohsin
2
Chahal, Hardeep
2
Dutta, Kamani
2
Faroque, Anisur Rahman
2
Gray, David
2
Johnson, Lester W.
2
Le Dang Lang
2
Liu, Chih-Hsing
2
Mirzaei, Abas
2
Paul, Justin
2
Prentice, Catherine
2
Rodríguez-Serrano, M. Ángeles
2
Schivinski, Bruno
2
Sreejesh, S.
2
Tuan Nguyen Anh
2
Wong, IpKin Anthony
2
Abd Ghani, Noor Hasmini
1
Abril Barrie, Carmen
1
Ahmed, Rizwan Raheem
1
Ahmed, Zafar U.
1
Ailawadi, Kusum L.
1
Al-Wugayan, Adel A. A.
1
AlSaleh, Dhoha A.
1
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1
Ameyibor, Leeford Edem Kojo
1
Amiri, Somayeh
1
Amlus, Mohammad Harith
1
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1
Anees-ur-Rehman, Muhammad
1
Anselmsson, Johan
1
Apostolos, Giovanis
1
Arief, Muhtosim
1
Armirotto, Vincent
1
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1
Bala, Pradip Kumar
1
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Journal of business research : JBR
9
Journal of retailing and consumer services
5
Cogent business & management
4
International journal of hospitality management
4
European journal of marketing : EJM
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
Academia : revista Latinoamericana de administración
2
Global business review
2
IIMB management review
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of business ethics : JOBE
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of service research
2
Journal of strategic marketing
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
California management review
1
Decision
1
Economic and business review : EBR
1
European journal of management and business economics : EJM&BE
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International entrepreneurship and management journal
1
International journal of business and economics
1
International journal of business environment : IJBE
1
International journal of business excellence
1
International journal of contemporary hospitality management
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ECONIS (ZBW)
120
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11
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
12
Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
13
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
14
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
15
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
16
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
17
Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
Saved in:
18
Conceptualising and measuring experiential health-care services : role of consumer involvement
Chahal, Hardeep
;
Dutta, Kamani
;
Rani, Asha
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 579-605
Persistent link: https://www.econbiz.de/10014336852
Saved in:
19
Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
20
Brand positioning and business performance of alcoholic beverage firms in an emerging market context : the mediation effect of brand equity
Ameyibor, Leeford Edem Kojo
;
Anabila, Peter
;
Saini, …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 133-154
Persistent link: https://www.econbiz.de/10012886223
Saved in:
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