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~subject:"Dienstleistungsqualität"
~subject:"Markenimage"
~subject:"Social web"
~type_genre:"Book section"
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Dienstleistungsqualität
Markenimage
Social web
Customer value
302
Kundenwert
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Beziehungsmarketing
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Online-Marketing
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Cretu, Anca E.
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1
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Popławska, Ewa
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Ravaglia, Veronica
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Skibicki, Klemens
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Tachilzik, Thomas
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Uusitalo, Outi
1
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Bridging the gap between advertising academia and practice
1
Business-to-business brand management : theory, research and executive case study exercises
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Contemporary issues in digital marketing
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Handbook of research on customer equity in marketing
1
Handbook of research on retailer-consumer relationship development
1
Handbook of social media management : value chain and business models in changing media markets
1
Health economics and healthcare reform : breakthroughs in research and practice
1
Innovative Markenführung und -implementierung
1
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
1
Marketing in the cyber era : strategies and emerging trends
1
Marketing theory : a student text
1
Marketing-mix strategies - product strategy and promotion strategy
1
Phantom ex machina : digital disruption's role in business model transformation
1
Remote workforce training : effective technologies and strategies
1
Strategic value management : a dynamic perspective
1
The digital economy : Anspruch und Wirklichkeit ; Festschrift für Beat F. Schmid ; mit 11 Tabellen
1
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ECONIS (ZBW)
21
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"Interesting but scary" : customers' perceived value of MyData
Haapio, Heidi
;
Uusitalo, Outi
- In:
Contemporary issues in digital marketing
,
(pp. 152-162)
.
2022
Persistent link: https://www.econbiz.de/10012698316
Saved in:
2
Customer value management in the context of quality management of medical services
Popławska, Ewa
- In:
Strategic value management : a dynamic perspective
,
(pp. 233-245)
.
2019
Persistent link: https://www.econbiz.de/10011980507
Saved in:
3
Customer value dimensions in e-healthcare services : lessons from Finland
Lindberg-Repo, Kirsti
;
Dube, Apramey
- In:
Health economics and healthcare reform : breakthroughs …
,
(pp. 42-55)
.
2018
Persistent link: https://www.econbiz.de/10011791421
Saved in:
4
Consumer values as mediators in social network information search
Kol, Ofrit
;
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 3-14)
.
2017
Persistent link: https://www.econbiz.de/10011539961
Saved in:
5
Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas
;
Tachilzik, Thomas
;
Bongaerts, Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10012163391
Saved in:
6
Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica
;
Zanazzi, Luca
;
Mazzoni, Elvis
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 137-153)
.
2016
Persistent link: https://www.econbiz.de/10011430624
Saved in:
7
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
8
Social network marketing : customer value, CRM, and competitive actions
Doligalski, Tymoteusz
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 96-113)
.
2014
Persistent link: https://www.econbiz.de/10010241434
Saved in:
9
Customer perceived values and consumer decisions : an explanatory model
Cheng, Philip Y. K.
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 1-12)
.
2014
Persistent link: https://www.econbiz.de/10010378760
Saved in:
10
Using small world networks for e-marketing in academia
Hai-Jew, Shalin
- In:
Remote workforce training : effective technologies and …
,
(pp. 192-230)
.
2014
Persistent link: https://www.econbiz.de/10010425486
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