Muhammad Asif Qureshi; Raza, Syed Ali; Kolachi, Ishtiaq … - In: Asian Academy of Management journal 27 (2022) 1, pp. 29-60
service quality and word-of-mouth. Moreover, students' affective commitment and trust mediate the relationship between front …-desk staff service quality and word-of-mouth. Results also illustrate that gender exerts a significant moderating role on front …-desk staff service quality, students' affective commitment, and word-of-mouth. The study provides practical implications for …