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~subject:"E-commerce"
~subject:"Electronic Commerce"
~subject:"Mobile communications"
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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E-commerce
Electronic Commerce
Mobile communications
Pharmaceuticals
Direct marketing
551
Direktmarketing
548
Consumer behaviour
138
Konsumentenverhalten
138
Arzneimittel
110
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107
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107
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97
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97
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79
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56
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56
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54
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43
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43
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41
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41
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40
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direct marketing
29
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22
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Aikin, Kathryn J.
5
Park, Jin Seong
5
Sullivan, Helen W.
5
Fogel, Joshua
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Betts, Kevin R.
3
Limbu, Yam B.
3
Mackert, Michael
3
Ball, Jennifer Gerard
2
Berndt, Ernst R.
2
Boudewyns, Vanessa
2
Good, Megan C.
2
Huhmann, Bruce A.
2
Joseph, Mathew
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Koku, Paul Sergius
2
Lee-Wingate, Sooyeon Nikki
2
Liu, Qiang
2
Myers, Susan D.
2
O'Donoghue, Amie C.
2
Palihawadana, Dayananda
2
Perri, Matthew
2
Reid, Leonard N.
2
Spake, Deborah F.
2
Stafford, Marla Royne
2
Taylor, Charles Raymond
2
Williams, Pamela A.
2
Willis, Erin
2
Xie, Ying
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
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1
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1
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1
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1
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1
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
MacLean Center for Clinical Medical Ethics
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Health marketing quarterly
31
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
Journal of targeting, measurement and analysis for marketing
4
International journal of advertising : the quarterly review of marketing communications
3
The journal of law & economics
3
International journal of pharmaceutical and healthcare marketing
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of public policy & marketing
2
Marketing letters : a journal of research in marketing
2
Applied economics
1
Cogent business & management
1
Direct marketing : an international journal
1
Economic affairs : journal of the Institute of Economic Affairs
1
Electronic commerce research and applications
1
Frontiers in health policy research
1
Information economics and policy : IEP
1
International business and economics research journal
1
International journal of consumer studies
1
International journal of electronic business
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit and voluntary sector marketing
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of agricultural and applied economics : JAEE
1
Journal of business & economics research
1
Journal of combinatorial optimization
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economic behavior & organization : JEBO
1
Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
144
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144
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1
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
4
Online sales : a direct marketing opportunity for rural farms?
O'Hara, Jeffrey K.
;
Low, Sarah A.
- In:
Journal of agricultural and applied economics : JAEE
52
(
2020
)
2
,
pp. 222-239
Persistent link: https://www.econbiz.de/10012268967
Saved in:
5
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
6
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
7
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
8
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
9
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
10
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
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