Serra, Elizabeth; Magalhães, Mariana de; Silva, Rui; … - In: Journal of risk and financial management : JRFM 15 (2022) 8, pp. 1-14
correlation between customer orientation and brand loyalty. However, this connection is critical when the two mediating variables … the link between the potential for brand risk and brand commitment, in order to facilitate customer orientation and brand … loyalty. An online survey was conducted with a sample of 2900 consumers in Portugal and Spain. This study analyzed two …