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Einzelhandel
Consumer behaviour
170
Konsumentenverhalten
170
USA
125
United States
125
Salespeople
38
Social Web
38
Social web
38
Verkaufspersonal
38
Brand management
35
Markenführung
35
Advertising effects
34
Brand image
34
Markenimage
34
Werbewirkung
34
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Internet marketing
26
Online-Marketing
26
Retail trade
26
Marketing theory
25
Marketingtheorie
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
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Brand
19
Emotion
19
Markenartikel
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Sales behaviour
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Arnold, Todd J.
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Journal of marketing theory and practice
20
Journal of marketing theory and practice : JMTP
6
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ECONIS (ZBW)
26
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1
Determinants of continuous intention to use retail apps : a hybrid PLS-ANN approach
Ghazanfar Ali Abbasi
;
Y. N. Goh
;
Iranmanesh, Mohammad
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 413-434
Persistent link: https://www.econbiz.de/10014574505
Saved in:
2
As the wheel turns toward the future of retailing
Babin, Barry J.
;
Feng, Cong
;
Borges, Adilson
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10012483507
Saved in:
3
Mobile wallets : achieving intention to recommend by brick and mortar retailers
Tripathi, Shalini Nath
;
Srivastava, Shalini
;
Vishnani, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 240-256
Persistent link: https://www.econbiz.de/10013358771
Saved in:
4
The effects of transaction methods on perceived contamination and attitude toward retailers
Fennell, Patrick B.
;
Pasirayi, Simbarashe
;
Johnson, Aaron
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013358786
Saved in:
5
Consumer buying behavior and retailer strategy through a crisis : a futures studies perspective
Anderson, Sidney
;
Rayburn, Steven W.
;
Sierra, Jeremy J.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 457-475
Persistent link: https://www.econbiz.de/10013358802
Saved in:
6
Perceived market orientation in the product return experience and its impact on post-purchase behavior
Moore, Robert S.
;
Collier, Joel E.
;
Williams, Zachary
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 213-225
Persistent link: https://www.econbiz.de/10012483456
Saved in:
7
Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
Saved in:
8
Consumer-based brand equity of a private-label brand : measuring and examining determinants
Girard, Tulay
;
Trapp, Paul
;
Pinar, Musa
;
Gulsoy, Tanses
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011654467
Saved in:
9
Decision making under parity : an experimental examination of retailers' choice among parity trade promotions
Poddar, Amit
;
Donthu, Naveen
;
Bello, Daniel C.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011702398
Saved in:
10
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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