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~subject:"Fundraising"
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Search: subject:"Beziehungsmanagement"
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Fundraising
Relationship marketing
25,015
Beziehungsmarketing
25,009
Consumer behaviour
8,680
Konsumentenverhalten
8,680
Kundenzufriedenheit
5,290
Customer satisfaction
5,288
Service quality
3,835
Dienstleistungsqualität
3,834
Brand management
2,523
Markenführung
2,523
Deutschland
2,335
Germany
2,308
Lieferantenmanagement
2,263
Supplier relationship management
2,263
Theory
2,262
Theorie
2,260
Social Web
1,981
Social web
1,981
Marketingmanagement
1,848
Markenimage
1,841
Brand image
1,838
Marketing management
1,826
Electronic Commerce
1,691
E-commerce
1,615
Online-Marketing
1,533
Internet marketing
1,514
Kundenwert
1,475
Customer value
1,441
Customer integration
1,416
Kundenintegration
1,416
Vertrauen
1,371
Confidence
1,350
Einzelhandel
1,320
Retail trade
1,306
Brand
1,253
Beziehungsmanagement
1,241
Markenartikel
1,237
Online retailing
1,202
Online-Handel
1,202
Kundenmanagement
1,190
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35
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13
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Article
63
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14
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57
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57
Graue Literatur
7
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7
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6
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6
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6
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5
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4
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1
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English
68
German
9
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Thomas, Sujo
6
Bhatt, Viral
4
Netessine, Serguei
4
Singh, Jasjit
4
Teng, Nina
4
Bittschi, Benjamin
3
Boenigk, Silke
3
Dwenger, Nadja
3
Patel, Ritesh
3
Rincke, Johannes
3
Helmig, Bernd
2
Hunziker, Beat
2
Mattila, Anna S.
2
Sargeant, Adrian
2
Algharabat, Raed S.
1
Ali, Basant Hassan
1
Alken, Ingrid
1
Ayer, Steven
1
Azizi, Kathryn
1
Bataoui, Soffien
1
Bennett, Roger
1
Besana, Angela
1
Bing, Mark N.
1
Biswas, Abhijit
1
Boch, Emmanuelle
1
Bolat, Elvira
1
Bolton, Ruth N.
1
Broek, Tijs van den
1
Brown, Allison D.
1
Carpenter, Kathryn
1
Cauberghe, Veroline
1
Chen, Mei-hsiu
1
Chen, Xi
1
Cho, Moonhee
1
Choi, Choongbeom
1
Chu, Xing-Yu
1
Clement, Michel
1
Das, Neel
1
Drollinger, Tanya
1
Duarte, Paulo
1
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Maecenata-Management GmbH <München>
1
Stiftungsmanagement-Tagung <4, 1999, München>
1
Published in...
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Journal of nonprofit & public sector marketing
8
International review on public and non-profit marketing
4
Faculty & research / Insead : working paper series
3
International journal of nonprofit and voluntary sector marketing
3
Journal of philanthropy and marketing
3
Journal of retailing and consumer services
3
Journal of marketing
2
Journal of service research
2
Nonprofit and voluntary sector quarterly
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Psychology & marketing
2
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Australasian marketing journal
1
CESifo working papers
1
Cowles Foundation discussion paper
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Discussion papers / CEPR
1
European economic review : EER
1
Fundraising-Studien : zu Kunst und Kultur der Gabe
1
Gabler Research
1
Gabler research / Marktorientiertes Nonprofit-Management
1
Innovative perspectives on corporate communication in the global world
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of entrepreneurship and small business : IJESB
1
International journal of green economics : IJGE
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management, economics and social sciences : IJMESS
1
International journal of technology, policy and management : IJTPM
1
Journal of academic research in economics
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
77
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77
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1
Improving blood donor retention and donor relationships with past donation use appeals
Shehu, Edlira
;
Clement, Michel
;
Winterich, Karen Page
- In:
Journal of service research
27
(
2024
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10014580509
Saved in:
2
Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
3
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
4
"Mo" together or alone? : investigating the role of fundraisers' networks in online peer-to-peer fundraising
Priante, Anna
;
Ehrenhard, Michel L.
;
Broek, Tijs van den
; …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10013391996
Saved in:
5
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
6
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
7
Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being...
Suryavanshi, A. K. S.
;
Thomas, Sujo
;
Trivedi, Twinkle
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014450575
Saved in:
8
The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Kim, Minhong
;
Yoon, Youngmin
;
Zhang, James J.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 119-146
Persistent link: https://www.econbiz.de/10014567153
Saved in:
9
Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo
;
Patel, Ritesh
;
Bhatt, Viral
- In:
Society and business review
18
(
2023
)
3
,
pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
Saved in:
10
The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction
Ali, Basant Hassan
;
Elaref, Nadia
;
Yacout, Omneya Mokhtar
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 875-903
Persistent link: https://www.econbiz.de/10014437261
Saved in:
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