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~subject:"Fundraising"
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Fundraising
Cause-related marketing
427
Cause-Related Marketing
395
Consumer behaviour
296
Konsumentenverhalten
285
Corporate social responsibility
173
Marketing management
160
Marketingmanagement
160
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158
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89
cause-related marketing
88
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86
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66
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65
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50
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49
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48
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47
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47
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corporate social responsibility
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74
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1
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Thomas, Sujo
6
Bhatt, Viral
3
Krishna, Aradhna
3
Borland, Ralph
2
Bowen, Melanie
2
Das, Neel
2
Grolleau, Gilles
2
Ibanez-Hafkamp, Lisette
2
Kim, Shinhye
2
Koritos, Christos D.
2
Krepapa, Areti
2
Langen, Nina
2
Lavoie, Nathalie
2
Patel, Ritesh
2
Tasoulis, Konstantinos
2
Vlachos, Pavlos A.
2
Wen, Xiaohan
2
Adomaviciute, Karina
1
Akhlaghpour, Saeed
1
Aldridge, Nick
1
Baghi, Ilaria
1
Baird, Catharyn A.
1
Bakini, Fatma
1
Bartkus, Barbara R.
1
Bebko, Charlene
1
Biswas, Abhijit
1
Bolat, Elvira
1
Bunds, Kyle
1
Cain, Daylian M.
1
Caulfield, Jay L.
1
Cavanaugh, Lisa A.
1
Chaabouni, Amel
1
Chambers, Suzanne K.
1
Chang, Chun-tuan
1
Chen, Zengxiang
1
Chladek, Anja
1
Choi, Sungwoo
1
Chung, Jaeyong
1
Coleman, Joshua T.
1
Conlin, Molly
1
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Journal of nonprofit & public sector marketing
6
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of philanthropy and marketing
3
Corporate reputation review : an international journal
2
European journal of marketing
2
International review on public and non-profit marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Business & society
1
Communicating corporate social responsibility : perspectives and practice
1
Discussion paper / Tinbergen Institute
1
Document de recherche / Laboratoire Montpelliérain d'Économie Théorique et Appliquée
1
European Business Review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
GfK-Edition Marketingforschung
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of green economics : IJGE
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail & distribution management
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of academic research in economics
1
Journal of behavioral decision making
1
Journal of business ethics : JBE
1
Journal of consumer behaviour : an international research review
1
Journal of economics & management strategy : JEMS
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
73
BASE
1
Other ZBW resources
1
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1
Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
3
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
4
Cause
-related marketing online trust and purchase intention : investigating the role of CSR,
cause
involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
5
Retweet to donate? :
cause
-related marketing in the era of social medialization
Kim, Shinhye
;
Bowen, Melanie
;
Wen, Xiaohan
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 1015-1046
Persistent link: https://www.econbiz.de/10015047352
Saved in:
6
Determinants of
cause
-related marketing participation intention : the role of consumer knowledge,
cause
scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
7
Community building in virtual participation charity sport events
Bunds, Kyle
;
Tang, Yihui
;
Koenigstorfer, Joerg
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1738-1764
Persistent link: https://www.econbiz.de/10014450116
Saved in:
8
Does the intention to purchase
cause
-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
9
Cause
-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
10
CRM purchase intention in the context of green products : exploring CSR,
cause
involvement and donation magnitude
Upadhyay, Neha
- In:
International journal of green economics : IJGE
16
(
2022
)
4
,
pp. 423-438
Persistent link: https://www.econbiz.de/10014312336
Saved in:
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