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~subject:"Globalisierung"
~subject:"Theorie"
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Search: subject_exact:"International market segmentation"
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Globalisierung
Theorie
International market segmentation
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Internationale Marktsegmentierung
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Entrepreneurship marketing : principles and practice of SME marketing
1
International marketing ; Vol. 2
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Perspektiven im strategischen Management : Festschrift anläßlich des 60. Geburtstages von Prof. Hans H. Hinterhuber
1
The SAGE handbook of international marketing
1
The new world order : internationalism, regionalism and the multinational corporations
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ECONIS (ZBW)
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Internationales Konsumentenverhalten
Terlutter, Ralf
;
Dobrenova, Fanny
- In:
Internationaler Vertrieb : Grundlagen, Konzepte und …
,
(pp. 243-262)
.
2012
Persistent link: https://www.econbiz.de/10009624534
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2
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
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3
Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
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4
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
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5
Clarifying key market segmentation issues, domestic and international
Fennell, Geraldine
;
Saegert, Joel
;
Hoover, Robert J.
- In:
The new world order : internationalism, regionalism and …
,
(pp. 243-259)
.
2000
Persistent link: https://www.econbiz.de/10001498020
Saved in:
6
Globales versus international differenziertes Marketing
Meissner, Hans Günther
-
1999
Persistent link: https://www.econbiz.de/10001428562
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7
Die Entwicklung von Internationalisierungskonzeptionen als integriertes Entscheidungsfeld
Schneider, Dieter J. G.
- In:
Perspektiven im strategischen Management : Festschrift …
,
(pp. 333-350)
.
1998
Persistent link: https://www.econbiz.de/10001305075
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