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~subject:"Globalization"
~type_genre:"Bibliografie"
~type_genre:"Fallstudie"
~type_genre:"Reprint"
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Search: subject_exact:"Marketing-Kommunikation"
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Marketing management
580
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580
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117
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78
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60
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53
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Aldas-Manzano, Joaquin
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Danis, Wade
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1
Elg, Ulf
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Ruiz Mafe, Carla
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International marketing ; Vol. 2
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing ; Vol. 1
1
Macromarketing - a global focus ; Vol. 2
1
The Jossey-Bass business & management series
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ECONIS (ZBW)
8
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1
Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla
(
ed.
);
Aldas-Manzano, Joaquin
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011855051
Saved in:
2
Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
3
Fair trade : dynamic and dilemmas of a market oriented global social movement
Wilkinson, John
-
2009
Persistent link: https://www.econbiz.de/10003876308
Saved in:
4
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003797519
Saved in:
5
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655501
Saved in:
6
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
7
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
Saved in:
8
The global market : developing a strategy to manage across borders
Quelch, John A.
(
ed.
)
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10001906836
Saved in:
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