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~subject:"Innovation"
~subject:"Marketing management"
~subject:"Theory"
~type_genre:"Textbook"
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Search: subject_exact:"Industrial marketing"
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Innovation
Marketing management
Theory
B-to-B-Marketing
42
Business-to-business marketing
42
Business-to-Business-Marketing
23
Investitionsgütermarketing
15
Marketing
15
Theorie
15
Lieferantenmanagement
14
Supplier relationship management
14
Marketingmanagement
12
Deutschland
5
Germany
5
Industrieprodukt
5
Dienstleistungsmarketing
4
Industrial goods
4
Industriegüter
4
Services marketing
4
Beschaffung
3
Direktmarketing
3
Kundenmanagement
3
Marketingstrategie
3
Physical distribution
3
Preismanagement
3
Pricing strategy
3
Procurement
3
Product management
3
Produktmanagement
3
Sales promotion
3
Selling
3
Verkauf
3
Verkaufsförderung
3
Vertrieb
3
Betriebswirtschaftslehre
2
Beziehungsmarketing
2
Business economics
2
Dienstleistung
2
International marketing
2
Internationales Marketing
2
Relationship marketing
2
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390
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390
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183
Thesis
168
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107
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107
Bibliografie enthalten
80
Bibliography included
80
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57
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57
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39
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39
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23
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22
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German
15
English
5
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Kleinaltenkamp, Michael
6
Backhaus, Klaus
4
Blythe, Jim
3
Zimmerman, Alan S.
3
Hüttner, Manfred
2
Plinke, Wulff
2
Schwarting, Ulf
2
Ahsen, Anette von
1
Bott, Dietrich
1
Hayes, H. Michael
1
Hutt, Michael D.
1
Jenster, Per V.
1
Jäger, Uwe
1
Pingel, Anette
1
Pingel, Annette
1
Schneider, Dieter J.
1
Schneider, Dieter J. G.
1
Smith, David E.
1
Speh, Thomas W.
1
Voeth, Markus
1
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Technischer Vertrieb
3
Lehrbuch
1
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ECONIS (ZBW)
20
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1
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011661192
Saved in:
2
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
3
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
4
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
5
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
6
Einführung in das Technologie-Marketing
Schneider, Dieter J.
;
Schneider, Dieter J. G.
-
2002
Persistent link: https://www.econbiz.de/10001678891
Saved in:
7
Verkaufsgesprächsführung : Beschaffungsverhalten, Kommunikationsleitlinien, Gesprächssituationen
Jäger, Uwe
-
2007
Persistent link: https://www.econbiz.de/10003453204
Saved in:
8
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
9
Business-to-business marketing management : a global perspective
Blythe, Jim
;
Zimmerman, Alan S.
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003078067
Saved in:
10
Managing business marketing & sales
Jenster, Per V.
;
Hayes, H. Michael
;
Smith, David E.
-
2005
Persistent link: https://www.econbiz.de/10014006352
Saved in:
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