//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovation"
~type_genre:"Book section"
~type_genre:"Wörterbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktorientierte Unternehmensführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Marketing management
2,212
Marketingmanagement
2,212
Deutschland
297
Germany
297
Theorie
242
Theory
242
Beziehungsmarketing
230
Relationship marketing
230
Brand management
181
Markenführung
181
Consumer behaviour
177
Konsumentenverhalten
177
Internet marketing
156
Online-Marketing
156
Marketing
152
USA
144
United States
144
Social Web
120
Social web
120
International marketing
97
Internationales Marketing
97
KMU
93
SME
93
Target group
74
Zielgruppe
74
Strategic management
72
Strategisches Management
72
Public relations
62
Öffentlichkeitsarbeit
62
Advertising
60
Werbung
60
E-commerce
57
Electronic Commerce
57
Marketing theory
56
Marketingtheorie
56
Market research
54
Marktforschung
54
Distribution channel
51
Vertriebsweg
51
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
81
Type of publication (narrower categories)
All
Book section
Wörterbuch
Article in journal
561
Aufsatz in Zeitschrift
561
Aufsatz im Buch
81
Graue Literatur
41
Non-commercial literature
41
Collection of articles of several authors
31
Sammelwerk
31
Hochschulschrift
29
Thesis
24
Case study
23
Fallstudie
23
Arbeitspapier
21
Working Paper
21
Aufsatzsammlung
15
Konferenzschrift
9
Conference proceedings
6
Bibliografie enthalten
5
Bibliography included
5
Lehrbuch
5
Reprint
5
Textbook
4
Collection of articles written by one author
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammlung
2
Advisory report
1
Aufgabensammlung
1
Festschrift
1
Guidebook
1
Gutachten
1
Mikroform
1
Ratgeber
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
62
German
18
French
1
Author
All
Trommsdorff, Volker
4
Mast, Claudia
3
Steinhoff, Fee
3
Belz, Christian
2
Ahlert, Dorothee
1
Ahuja, Raina
1
Andersen, Henrik
1
Andrews, Rick L.
1
Antunes, Raquel J.
1
Artz, Kendall
1
Atuahene-Gima, Kwaku
1
B., Sathish Kumar
1
Baker, Jonathan J.
1
Bathla, Devesh
1
Benamar, Boukhalfa
1
Benders, Jos
1
Berg, Robert-Jan van den
1
Bharwani, Sonia
1
Biesdorf, Stefan
1
Black, Robert
1
Blenker, Per
1
Blocker, Chris
1
Borahima, Bahrun
1
Borghini, Stefania
1
Bradley, Steven W.
1
Brodie, Roderick J.
1
Carpenter, Gregory S.
1
Carù, Antonella
1
Chaffey, Dave
1
Chou, Christine
1
Christiansen, John K.
1
Clausen, Lydia
1
Cometto, Teresa
1
Cova, Bernard
1
Dalakishvili, Rusudan
1
Damgaard, Torben
1
El-Gohary, Hatem
1
Ergenzinger, Rudolf
1
Fehrer, Julia
1
Ferguson, Sherry Devereaux
1
more ...
less ...
Published in...
All
Strategic market creation : a new perspective on marketing and innovation management
7
Strategies and communications for innovations : an integrative management view for companies and networks
5
The entrepreneurship - innovation - marketing interface : 2nd symposium, Karlsruhe
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
2
Strategic technology management : building bridges between sciences, engineering and business management
2
Strategy and communication for innovation
2
AI innovation in services marketing
1
Brand management ; Vol. 3
1
Competitive drivers for improving future business performance
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Contemporary trends in innovative marketing strategies
1
Creating experiences in the experience economy
1
Customer-centric marketing strategies : tools for building organizational performance
1
Digital marketing strategies and models for competitive business
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
E-marketing ; Vol. 3
1
Enhancing customer engagement through location-based marketing
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Evolving and emerging issues in marketing strategy
1
Forschung im Dienste der Politikberatung : innovative Forschung für eine integrierte und nachhaltige Verkehrs-, Bau- und Wohnungsbaupolitik ; Statusseminar, 18. April 2002 in Berlin
1
Frontiers of entrepreneurship research 2012 : proceedings of the thirty-second annual Entrepreneurship Research Conference
1
Fundamentals of marketing research ; Vol. 1
1
Fundamentals of marketing research ; Vol. 6
1
Future-focused strategic marketing
1
Handbook of business practices and growth in emerging markets
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of research on entrepreneurship in professional services
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
High-tech entrepreneurship : managing innovation, variety and uncertainty
1
Innovations in services marketing and management : strategies for emerging economies
1
Innovationserfolgsrechnung : Innovationsmanagement und Schutzrechtsbewertung, Technologieportfolio, Target-Costing, Investitionskalküle und Bilanzierung von FuE-Aktivitäten
1
Innovatives Management : mit 18 Tabellen
1
Integrated marketing communication
1
Internet finance and digital economy : advances in digital economy and data analysis technology : the 2nd International Conference on Internet Finance and Digital Economy, Kuala Lumpur, Malaysia, 19 - 21 August 2022
1
Kellogg on marketing
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Management im Gesundheitswesen
1
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
81
Showing
1
-
10
of
81
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
Saved in:
2
Impact of market orientation on technological innovation
Xu, Zhoucan
- In:
Internet finance and digital economy : advances in …
,
(pp. 417-431)
.
2024
Persistent link: https://www.econbiz.de/10014534186
Saved in:
3
Artificial intelligence and service marketing innovation
R., Monica
;
Soju, Aswin Varghese
;
B., Sathish Kumar
- In:
AI innovation in services marketing
,
(pp. 150-172)
.
2024
Persistent link: https://www.econbiz.de/10014557934
Saved in:
4
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
5
Redefining marketing rules through smart devices
Bathla, Devesh
;
Ahuja, Raina
- In:
Enhancing customer engagement through location-based …
,
(pp. 217-229)
.
2023
Persistent link: https://www.econbiz.de/10014281921
Saved in:
6
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
7
Drivers of innovation deployment affecting the marketing and sales relationship
Cometto, Teresa
;
Labadie, Gaston J.
- In:
Organizational conflict
,
(pp. 155-169)
.
2018
Persistent link: https://www.econbiz.de/10011936596
Saved in:
8
Role of innovative marketing strategy for success of micro, small, and medium enterprises (MSMES)
Sathana, V.
;
Velnampy, T.
;
Rajumesh, S.
- In:
New horizons in management, leadership and …
,
(pp. 57-79)
.
2021
Persistent link: https://www.econbiz.de/10012582305
Saved in:
9
Marketing-mix metamorphosis and new trusted business practices
Rodrigues, Dário de Oliveira
- In:
Competitive drivers for improving future business …
,
(pp. 46-66)
.
2021
Persistent link: https://www.econbiz.de/10012533240
Saved in:
10
Digital era : how marketing communication develops business innovation : case studies
Vitorino, Liliana Coutinho
;
Lisboa, Ana
;
Antunes, Raquel J.
- In:
Digital marketing strategies and models for competitive …
,
(pp. 1-29)
.
2020
Persistent link: https://www.econbiz.de/10012231272
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->