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~subject:"Innovation"
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Innovation
Marketing management
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strategic marketing
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50
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40
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39
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31
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strategic marketing planning
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СТРАТЕГИЧЕСКИЙ МАРКЕТИНГ
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Bresciani, Stefano
2
Thrassou, Alkis
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1
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1
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International studies of management and organization
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1
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ECONIS (ZBW)
9
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
3
Customer relationship management and innovation capability : a multiple case study
Silva, Eduardo Corneto
;
Pedron, Cristiane Drebes
; …
- In:
International journal of business innovation and …
26
(
2021
)
2
,
pp. 240-260
Persistent link: https://www.econbiz.de/10012669158
Saved in:
4
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
5
The agile innovation pendulum : family business innovation and the human, social, and marketing capitals
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011883098
Saved in:
6
The agile innovation pendulum : a
strategic
marketing
multicultural model for family businesses
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10011883101
Saved in:
7
Innovation and
strategic
marketing
- the key factors : a literature review on Indian micro small medium enterprises
Lohith, C. P.
;
Srinivasan, R.
;
Kadadevaramath, Rajeshwar S.
- In:
International journal of business and systems research
12
(
2018
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10011960513
Saved in:
8
Innovation summits : comparison and conceptualisation
Laursen, Linda Nhu
;
Andersen, Poul Houman
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2249-2268
Persistent link: https://www.econbiz.de/10011629386
Saved in:
9
Strategic
marketing
capability : mobilizing technological resources for new product advantage
Kim, Namwoon
;
Shin, Sohyoun
;
Min, Sungwook
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5644-5652
Persistent link: https://www.econbiz.de/10011597431
Saved in:
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