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~subject:"Innovationsmanagement"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovationsmanagement
Marketingtheorie
Strategisches Management
Marketing
1,346
Marketingmanagement
708
Marketing management
677
Deutschland
423
Germany
410
Theorie
244
Theory
244
Consumer behaviour
186
Konsumentenverhalten
186
Management
172
Welt
141
World
141
Beziehungsmarketing
118
Relationship marketing
117
USA
114
United States
112
Marketing theory
111
Marktforschung
109
Market research
103
Innovation
85
Werbung
85
Strategic management
82
Brand management
79
Markenführung
79
Advertising
74
Innovation management
68
Unternehmen
68
Public relations
66
Öffentlichkeitsarbeit
66
Russia
63
Russland
63
Internationales Marketing
60
Poland
60
Polen
60
International marketing
58
Online-Marketing
57
Dienstleistungsmarketing
56
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Undetermined
21
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5
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Book / Working Paper
292
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6
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All
Fallstudiensammlung
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1,103
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1,103
Collection of articles of several authors
282
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276
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271
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271
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267
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236
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217
Graue Literatur
174
Non-commercial literature
174
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161
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126
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123
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123
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97
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97
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75
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72
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71
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56
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45
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45
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40
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37
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37
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36
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35
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35
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18
Sammlung
18
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17
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15
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9
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English
192
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Sheth, Jagdish N.
12
Pilarczyk, Bogna
4
Springer, Reiner
4
Wind, Yoram
4
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3
Bruhn, Manfred
3
Day, George S.
3
Herstatt, Cornelius
3
Mazurek-Łopacińska, Krystyna
3
Meffert, Heribert
3
Pepels, Werner
3
Pfeffermann, Nicole
3
Spotts, Harlan E.
3
Varadarajan, Rajan
3
Zerres, Michael P.
3
Belz, Christian
2
Bernhart, Wolfgang
2
Betts-Outland, Harriette
2
Cravens, David W.
2
Esch, Franz-Rudolf
2
Fantapié Altobelli, Claudia
2
Foschiani, Stefan
2
Freiling, Jörg
2
Hajli, Nick
2
Harms, Fred
2
Hofmaier, Richard
2
Hülsmann, Michael
2
Kleinaltenkamp, Michael
2
Kohlbacher, Florian
2
Kollmann, Tobias
2
Landmann, Ralf
2
Lane, Nikala
2
Lilien, Gary L.
2
Maclaran, Pauline
2
Morschett, Dirk
2
Perreault, William D.
2
Plinke, Wulff
2
Reibstein, David J.
2
Reichwald, Ralf
2
Reinecke, Sven
2
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American Marketing Association
16
DePaul University / College of Commerce
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
4
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Fachmedien Wiesbaden
2
Tūran Universitetí
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Air Transport Research Society
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Deutsche Marketing-Vereinigung
1
Deutscher Manager-Verband
1
Dnipropetrovsʹkyj nacionalʹnyj universytet imeni Olesja Hončara
1
Eastern European ESD Conference <3., 2014, Wien>
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
Ernährungsgipfel <4, 2001, Bochum>
1
European Advertising Academy
1
European Marketing Academy
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Harvard Graduate School of Business Administration
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
ICORIA <10, 2011, Berlin>
1
Industrie-Kontakt-Seminar <13, 1990, Kaiserslautern>
1
Institute for the Study of Business Markets
1
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Published in...
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Legends in marketing
8
Developments in marketing science: proceedings of the Academy of Marketing Science
6
International journal of technology marketing : IJTMkt
5
Proceedings series / American Marketing Association
5
Zeszyty naukowe
5
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Elgar original reference
3
International series in quantitative marketing
3
Legends in strategic marketing
3
The journal of business & industrial marketing
3
AMA educators' proceedings
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Business/Economics
2
Edward Elgar E-Book Archive
2
Forum Marketing & Management : Probleme, Konzepte, Lösungen
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International series in operations research & management science
2
Journal of business research : JBR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
SAGE library in marketing
2
SpringerLink / Bücher
2
Technischer Vertrieb
2
USW-Schriften für Führungskräfte
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Absatzwirtschaft : Schriften zum Marketing
1
Academic monograph on business studies : marketing
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in e-business research series
1
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied research on strategic international management
1
Approaches to semiotics
1
Bankfachbuch
1
Banking & Innovation ... : Ideen und Erfolgskonzepte von Experten für die Praxis
1
Blickbuch Edition Wirtschaft
1
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ECONIS (ZBW)
298
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81
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
82
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
83
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
84
Marketing in the 21st century and beyond : timeless strategies for success
Keillor, Bruce D.
(
contributor
)
-
2013
-
Condensed ed.
Persistent link: https://www.econbiz.de/10009737906
Saved in:
85
Special issue: Action for innovation : marketing inventions with success
Brem, Alexander
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009759287
Saved in:
86
Marketingeffizienz - Kosten senken und Erlöse steigern
Pepels, Werner
(
ed.
);
Balz, Ulrich
(
contributor
)
-
2013
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010194565
Saved in:
87
Organisation in Marketing und Vertrieb
Pepels, Werner
(
ed.
);
Busch, Stefan
(
contributor
)
-
2013
-
3. Aufl.
Persistent link: https://www.econbiz.de/10009782192
Saved in:
88
Marketing im Nebenfach
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010363765
Saved in:
89
Strategy and communication for innovation
Pfeffermann, Nicole
(
ed.
)
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10010239741
Saved in:
90
Steinbeis Unternehmerforum : Kontaktplattform für KMU ; Tagungsband ; 22. März 2013, Haus der Wirtschaft, Stuttgart
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010243739
Saved in:
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