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~subject:"International marketing"
~subject:"Konsumentenverhalten"
~subject:"Migrants"
~type_genre:"Book section"
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International marketing
Konsumentenverhalten
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Cultural identity
717
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Belk, Russell W.
4
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Norhayati Zakaria
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Global consumer behavior
10
Handbook of research on international advertising
10
Cross-cultural and critical perspectives on brands
7
Handbook of Islamic marketing
3
Handbook on cross-cultural marketing
3
Marketing management : a cultural perspective
3
Analyzing the cultural diversity of consumers in the global marketplace
2
Beyond Hofstede : culture frameworks for global marketing and management
2
Consumption culture in Europe : insight into the beverage industry
2
Handbook of brand relationships
2
Handbook of contemporary marketing in China : theories and practices
2
Transcultural marketing for incremental and radical innovation
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advertising in developing and emerging countries : the economic, political and social context
1
Anxieties and management responses in international business
1
Aspekte internationaler und interkultureller Umfragen
1
Branding and sustainable competitive advantage : building virtual presence
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Brands : interdisciplinary perspectives
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Brands and brand management : contemporary research perspectives
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Commercial management of projects : defining the discipline
1
Conference proceedings Trends in Business Communication 2020
1
Consumer issues in global economics, finance and business
1
Critical perspectives on diversity, equity, and inclusion in marketing
1
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Economics of unemployment
1
Emerging research on Islamic marketing and tourism in the global economy
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Ethics and morality in consumption : interdisciplinary perspectives
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Facilities management and corporate real estate management as value drivers : how to manage and measure adding value
1
Global cases on hospitality industry
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Global marketing strategies for the promotion of luxury goods
1
Global observations of the influence of culture on consumer buying behavior
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Globalization and transformations of local socioeconomic practices
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Handbook of developments in consumer behaviour
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Handbook of doing business in South East Europe
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Handbook of research on ethnic and intra-cultural marketing
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook of the economics of art and culture ; Vol. 2
1
Innovation and global issues with multidisciplinary perspectives : economics, law and social sciences
1
International marketing ; Vol. 1
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41
Adoption of global consumer culture : the road to global brands
Ozsomer, Aysegul
- In:
Handbook of research on international advertising
,
(pp. 42-57)
.
2012
Persistent link: https://www.econbiz.de/10009513195
Saved in:
42
Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond
;
Bowen, C. Luke
- In:
Handbook of research on international advertising
,
(pp. 3-19)
.
2012
Persistent link: https://www.econbiz.de/10009513233
Saved in:
43
Consumer behaviour and food consumption patterns in South East Europe
Vasileva, Elka
;
Ivanova, Daniela
- In:
Handbook of doing business in South East Europe
,
(pp. 271-293)
.
2012
Persistent link: https://www.econbiz.de/10009425491
Saved in:
44
Internationales Konsumentenverhalten
Terlutter, Ralf
;
Dobrenova, Fanny
- In:
Internationaler Vertrieb : Grundlagen, Konzepte und …
,
(pp. 243-262)
.
2012
Persistent link: https://www.econbiz.de/10009624534
Saved in:
45
Enhanced social presence through e-branding the consumer in virtual communities
Pennington, Robert
- In:
Branding and sustainable competitive advantage : …
,
(pp. 189-206)
.
2012
Persistent link: https://www.econbiz.de/10009707100
Saved in:
46
Ethnic concentration, cultural identity and immigrant self-employment in Switzerland
Guerra, Giuliano
;
Patuelli, Roberto
;
Maggi, Rico
- In:
Migration impact assessment : new horizons
,
(pp. 147-171)
.
2012
Persistent link: https://www.econbiz.de/10010351753
Saved in:
47
Online advertising : a cross-cultural synthesis
Liu-Thompkins, Yuping
- In:
Handbook of research on international advertising
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009513917
Saved in:
48
The relation between gender and cultural orientation and its implications for advertising
Lalwani, Ashok K.
;
Shavitt, Sharon
- In:
Handbook of research on international advertising
,
(pp. 455-470)
.
2012
Persistent link: https://www.econbiz.de/10009514364
Saved in:
49
Transnational trust in advertising media
Eisend, Martin
;
Knoll, Silke
- In:
Handbook of research on international advertising
,
(pp. 439-454)
.
2012
Persistent link: https://www.econbiz.de/10009514365
Saved in:
50
Raising the golden arches : advertising's role in the socialization of the world
Johnson, Jeffrey K.
;
La Ferle, Carrie
- In:
Handbook of research on international advertising
,
(pp. 423-438)
.
2012
Persistent link: https://www.econbiz.de/10009514366
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