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~subject:"Internationale Beschaffung"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
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Internationale Beschaffung
Internet marketing
Fashion
1,514
Mode
1,505
Consumer behaviour
896
Konsumentenverhalten
896
Textile distribution
619
Textilhandel
619
Bekleidungsindustrie
596
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596
Brand management
297
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297
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229
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175
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171
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171
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168
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Social Web
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fashion
97
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Journal of fashion marketing and management
14
Journal of business research : JBR
7
Journal of retailing and consumer services
7
Journal of global fashion marketing : JGfM
6
Cogent business & management
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
International journal of advertising : the review of marketing communications
3
Electronic commerce research
2
European journal of international management : EJIM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Qualitative market research : an international journal
2
The international review of retail, distribution and consumer research
2
Young consumers : insight and ideas for responsible marketers
2
Annals in social responsibility : ASR
1
Asia Pacific journal of marketing and logistics
1
Baltic Journal of Economic Studies
1
Business & professional ethics journal
1
CDR working papers
1
Central European business review : CEBR
1
Competition & change : the journal of global business and political economy
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Digital business
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing : EJM
1
European management journal
1
European research on management and business economics
1
Expert journal of marketing
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International business and economics research journal
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International journal of business and economic sciences applied research : IJBESAR
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International journal of business and globalisation : IJBG
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ECONIS (ZBW)
124
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41
"Seeing is experiencing" : impact of showcasing
fashion
merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
42
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
43
In search of the next nexus : a maturing field for
fashion
research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
44
Understanding the social consumer
fashion
brand engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
45
Effect of influencer marketing on online impulse purchase : the mediating role of consumer-brand engagement
Trivedi, Jay, P.
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 49-64
Persistent link: https://www.econbiz.de/10012605360
Saved in:
46
Insights into user engagement on social media : indings from two
fashion
retailers
Bonilla Quijada, María del Rocío
;
Olmo, José Luis del
; …
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
Saved in:
47
Conceptualising involvement in
fashion
social media brand communities
Hernández-García, Ángel
;
Iglesias-Pradas, Santiago
- In:
European journal of international management : EJIM
17
(
2022
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10012798054
Saved in:
48
Sustainability in
fashion
and luxury marketing : results, paradoxes and potentialities
Akrout, Houcine
;
Guercini, Simone
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 91-100
Persistent link: https://www.econbiz.de/10013270688
Saved in:
49
The impact of digital influencers’ characteristics on purchase intention of
fashion
products
Gomes, Marina Alexandra
;
Marques, Susana Henriques
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 187-204
Persistent link: https://www.econbiz.de/10013270709
Saved in:
50
The moderating role of age on social media marketing activities and customer brand engagement on Instagram social network
Hazzam, Joe
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10013367871
Saved in:
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