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~subject:"Internationales Marketing"
~subject:"Luxusgüter"
~subject:"Messung"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Internationales Marketing
Luxusgüter
Messung
United States
Markenimage
812
Brand image
811
Brand management
401
Markenführung
401
Consumer behaviour
245
Konsumentenverhalten
245
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153
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35
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Advertising effects
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Theorie
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33
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29
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950
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109
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Roth, Martin S.
3
Wiedmann, Klaus-Peter
3
Ahuvia, Aaron
2
Barker, Ryan
2
Cui, Annie Peng
2
Dawar, Niraj
2
Hansen, Per H.
2
Hennigs, Nadine
2
Iperen, Rudolf-Jan van
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Keller, Kevin Lane
2
Madden, Thomas Justin
2
Peacock, Jeffrey
2
Schmidt, Steffen
2
Wüstefeld, Thomas
2
Aaker, Jennifer
1
Abu Bakar bin Abdul Hamid
1
Ahlert, Dieter
1
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1
Anusara Sawangchai
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1
Asmat Nizam Abdul Talib
1
Azoulay, Audrey
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Baba, Hajime
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Balboni, Bernardo
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Barbulescu, Adina
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Belk, Russell W.
1
Benet-Martínez, Verónica
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Bertola, Paola
1
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Brodie, Roderick J.
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Broyles, S. Allen
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1
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1
Canguende-Valentim, Cláudio Félix
1
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Cross-cultural and critical perspectives on brands
5
Political marketing in the United States
4
Consumer brand relationships : meaning, measuring, managing
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Luxury marketing : a challenge for theory and practice
3
Strong brands, strong relationships
3
Brand management ; Vol. 1
2
Entrepreneurship in international marketing
2
Foundations of corporate heritage
2
Global marketing strategies for the promotion of luxury goods
2
Going global: implementing international business operations
2
Interdisciplinary approaches to product design, innovation, & branding in international marketing
2
International marketing in the fast changing world
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Trademarks, brands, and competitiveness
2
21st century business practices : the evolving trends in India
1
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Apps management and e-commerce transactions in real-time
1
Are you ready? : preparing for international operations
1
Aufbruch : Ingredient Branding schafft Werte
1
Brand management ; Vol. 2
1
Brand management in emerging markets : theories and practice
1
Branded lives : the production and consumption of meaning at work
1
Breaking new ground in theory and practice
1
Building corporate identity, image and reputation in the digital era
1
Case studies and conversations
1
Case studies in Asian management
1
Contemporary consumer culture theory
1
Corporate brand and corporate reputation
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Design thinking : integrating innovation, customer experience and brand value
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Does marketing need reform? : fresh perspectives on the future
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
Enhancing knowledge development in marketing ; Vol. 21
1
Fashion branding and communication : core strategies of European luxury brands
1
Green advertising and the reluctant consumer
1
Handbook of brand relationships
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1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
3
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
4
Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia
;
Pantano, Eleonora
- In:
Building corporate identity, image and reputation in …
,
(pp. 347-362)
.
2022
Persistent link: https://www.econbiz.de/10012609405
Saved in:
5
Luxury influencer marketing and subjective well-being : how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand
Veirman, Marijke de
;
Hudders, Liselot
- In:
The rise of positive luxury : transformative research …
,
(pp. 79-101)
.
2022
Persistent link: https://www.econbiz.de/10014232755
Saved in:
6
Determining consumer purchase intention toward counterfeit luxury goods based on the perceived risk theory
Canguende-Valentim, Cláudio Félix
- In:
Handbook of research on new challenges and global …
,
(pp. 316-339)
.
2022
Persistent link: https://www.econbiz.de/10013171824
Saved in:
7
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
Saved in:
8
Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
9
Position of Sri Lankan products in the global market : a comparison of brand values
Silva, Pathmani Mangalika de
;
Gunawardana, Kennedy D.
; …
- In:
New horizons in management, leadership and …
,
(pp. 3-26)
.
2021
Persistent link: https://www.econbiz.de/10012582291
Saved in:
10
Building a sustainable brand image in luxury fashion companies
Faraoni, Monica
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 273-296)
.
2021
Persistent link: https://www.econbiz.de/10012607412
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