//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internationales Marketing"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Marketingtheorie
Strategisches Management
Marketing
2,953
Marketingmanagement
2,911
Marketing management
2,878
Deutschland
850
Germany
837
Theorie
694
Theory
694
Consumer behaviour
502
Konsumentenverhalten
502
Beziehungsmarketing
414
Relationship marketing
413
USA
353
United States
351
Brand management
317
Markenführung
317
Online-Marketing
237
Internet marketing
228
Marketing theory
209
Management
207
Welt
206
World
206
Innovation
205
Social Web
202
Social web
202
Marktforschung
200
Market research
194
Strategic management
189
KMU
179
SME
179
Werbung
171
International marketing
166
Advertising
160
Public relations
155
Öffentlichkeitsarbeit
155
Innovationsmanagement
148
Zielgruppe
146
Innovation management
143
more ...
less ...
Online availability
All
Undetermined
47
Free
1
Type of publication
All
Article
311
Book / Working Paper
274
Type of publication (narrower categories)
All
Aufsatz im Buch
Fallstudiensammlung
Sammelwerk
Article in journal
1,112
Aufsatz in Zeitschrift
1,112
Lehrbuch
323
Book section
303
Textbook
281
Hochschulschrift
272
Collection of articles of several authors
263
Thesis
213
Graue Literatur
174
Non-commercial literature
174
Aufsatzsammlung
166
Bibliografie enthalten
131
Bibliography included
131
Konferenzschrift
114
Case study
92
Fallstudie
92
Working Paper
67
Arbeitspapier
66
Conference proceedings
66
Dissertation u.a. Prüfungsschriften
59
Glossar enthalten
54
Glossary included
54
Reprint
48
Handbook
40
Handbuch
40
Festschrift
35
Ratgeber
32
Guidebook
31
Bibliografie
21
Einführung
18
Collection of articles written by one author
17
Sammlung
17
Conference paper
10
Konferenzbeitrag
10
CD-ROM, DVD
9
Mehrbändiges Werk
8
Multi-volume publication
8
more ...
less ...
Language
All
English
408
German
166
Polish
12
Russian
4
French
2
Dutch
1
Slovak
1
more ...
less ...
Author
All
Sheth, Jagdish N.
12
Meffert, Heribert
10
Freiling, Jörg
8
Kollmann, Tobias
7
Meissner, Hans Günther
6
Pfeffermann, Nicole
6
Wind, Yoram
6
Zentes, Joachim
5
Bruhn, Manfred
4
Kitchen, Philip J.
4
Mazurek-Łopacińska, Krystyna
4
Pilarczyk, Bogna
4
Plinke, Wulff
4
Saren, Michael
4
Springer, Reiner
4
Benkenstein, Martin
3
Cravens, David W.
3
Day, George S.
3
Douglas, Susan P.
3
Ergenzinger, Rudolf
3
Esch, Franz-Rudolf
3
Håkansson, Håkan
3
Hülsmann, Michael
3
Krulis-Randa, Jan S.
3
Lane, Nikala
3
Morschett, Dirk
3
Pepels, Werner
3
Piercy, Nigel
3
Quelch, John A.
3
Schramm-Klein, Hanna
3
Shankar, Venkatesh
3
Spotts, Harlan E.
3
Taylor, Charles Raymond
3
Tomczak, Torsten
3
Valla, Jean-Paul
3
Abell, Derek F.
2
Araujo, Luis
2
Balderjahn, Ingo
2
Barrio-García, Salvador del
2
Benton, Raymond
2
more ...
less ...
Institution
All
American Marketing Association
15
DePaul University / College of Commerce
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
4
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Fachmedien Wiesbaden
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Athens Institute for Education and Research
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Center for International Research in Consumers Location and Their Environments
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Deutsche Marketing-Vereinigung
1
Deutscher Akademischer Austauschdienst
1
Deutscher Manager-Verband
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
European Advertising Academy
1
European Marketing Academy
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Harvard Graduate School of Business Administration
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
ICORIA <10, 2011, Berlin>
1
IMP Group
1
Industrie-Kontakt-Seminar <13, 1990, Kaiserslautern>
1
Institute for the Study of Business Markets
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
more ...
less ...
Published in...
All
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
11
Legends in marketing
9
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Major theoretical debates and contemporary issues in marketing theory
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
International marketing ; Vol. 1
5
Proceedings series / American Marketing Association
5
Zeszyty naukowe
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
Handbook of research on Asian business
4
Journal of business research : JBR
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Marketing strategy processes and tools
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
New world marketing
4
SAGE library in marketing
4
Scenarios in marketing : from vision to decision
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Elgar original reference
3
Handbook of qualitative research methods in marketing
3
History of marketing thought ; Volume 3
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
3
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
3
Marketing strategy organization and implementation
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
Strategies and communications for innovations : an integrative management view for companies and networks
3
The SAGE handbook of marketing ethics
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
2
AMA educators' proceedings
2
Advances in international marketing
2
Business/Economics
2
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Critical marketing : defining the field
2
more ...
less ...
Source
All
ECONIS (ZBW)
585
Showing
1
-
10
of
585
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
2
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
3
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
4
Origins and development of online communities and their role in marketing research
Scaraboto, Daiane
;
Ferreira, Marcia Christina
- In:
The SAGE handbook of digital marketing
,
(pp. 83-99)
.
2022
Persistent link: https://www.econbiz.de/10013367016
Saved in:
5
How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Research handbook on foreign exit, relocation and …
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013462381
Saved in:
6
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
7
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
8
International entrepreneurial marketing drivers in emerging economies : an individual-level analysis
Boudlaie, Hasan
;
Kenarroodi, Mohammad Hosein
;
Shamsi, Sabihe
- In:
International entrepreneurship in emerging markets : …
,
(pp. 29-57)
.
2022
Persistent link: https://www.econbiz.de/10014313525
Saved in:
9
Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
;
Jackson, Ross A.
- In:
Effective strategies for communicating insights in business
,
(pp. 13-31)
.
2021
Persistent link: https://www.econbiz.de/10012601400
Saved in:
10
Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Eteokleous, Pantelitsa
- In:
The SAGE handbook of marketing ethics
,
(pp. 20-40)
.
2021
Persistent link: https://www.econbiz.de/10012304696
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->