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~subject:"Internationales Marketing"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
~type_genre:"Handbook"
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Internationales Marketing
Marketingtheorie
Marketing theory
1,232
Marketing
261
Service-Dominant Logic
190
Service-dominant logic
190
Consumer behaviour
178
Konsumentenverhalten
178
Relationship marketing
175
Beziehungsmarketing
174
Marketing management
171
Marketingmanagement
171
Theory
160
Theorie
155
USA
149
United States
149
Bibliometrics
131
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131
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130
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130
Customer integration
94
Kundenintegration
94
History of economic thought
93
Ökonomische Ideengeschichte
93
Market research
74
Marktforschung
74
B-to-B-Marketing
66
Business-to-business marketing
66
Brand management
60
Markenführung
60
Customer value
59
Kundenwert
59
Dienstleistungsmarketing
56
Services marketing
56
Lieferantenmanagement
53
Supplier relationship management
53
service-dominant logic
51
macromarketing
38
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34
Services
34
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33
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64
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66
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27
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Tadajewski, Mark
42
Vargo, Stephen L.
29
Hunt, Shelby D.
24
Lusch, Robert F.
23
Shaw, Eric H.
15
Brown, Stephen
13
Jones, D. G. Brian
13
Layton, Roger A.
12
Akaka, Melissa Archpru
9
Gierl, Heribert
9
Lehmann, Donald R.
9
Maclaran, Pauline
9
Pepels, Werner
8
Varey, Richard J.
8
Grönroos, Christian
7
Stremersch, Stefan
7
Wooliscroft, Ben
7
Hanssens, Dominique M.
6
Lazer, William
6
Lilien, Gary L.
6
Peterson, Mark
6
Roberts, John H.
6
Shapiro, Stanley J.
6
Aitken, Robert
5
Brodie, Roderick J.
5
Cova, Bernard
5
Dholakia, Nikhilesh
5
Dibb, Sally
5
Edvardsson, Bo
5
Gummerus, Johanna
5
Hughes, Tim
5
Kadirov, Djavlonbek
5
Kotler, Philip
5
Kravets, Olga
5
Lindgreen, Adam
5
Saren, Michael
5
Sheth, Jagdish N.
5
Shultz, Clifford J.
5
Skålén, Per
5
Wilkie, William L.
5
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Duncker & Humblot
4
Academy of Marketing
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Edward Elgar Publishing
1
IMP Group
1
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Published in...
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Journal of historical research in marketing
85
Marketing theory
83
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Journal of business research : JBR
38
European journal of marketing : EJM
33
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
Journal of marketing research : JMR
24
Journal of marketing
23
Journal of macromarketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of marketing education : JME
16
Australasian marketing journal
15
Journal of strategic marketing
15
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing theory and practice : JMTP
13
Journal of marketing theory and practice
12
The marketing review
12
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
Marketing intelligence & planning
11
Review of marketing research
11
Journal of business economics : JBE
10
Journal of business-to-business marketing
10
Marketing letters : a journal of research in marketing
10
Psychology & marketing
10
The journal of business & industrial marketing
9
Journal of retailing
8
Journal of service management
8
International marketing review
7
Journal of research in marketing and entrepreneurship : JRME
6
MSI reports : working paper series
6
Marketing : journal of research and management
6
Qualitative market research : an international journal
6
Research in consumer behavior
6
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ECONIS (ZBW)
1,232
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21
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30
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1,232
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21
The role of ethical perceptions in consumers' participation and value co-creation on sharing economy platforms
Nadeem, Waqar
;
Juntunen, Mari
;
Hajli, Nick
;
Tajvidi, Mina
- In:
Journal of business ethics : JBE
169
(
2021
)
3
,
pp. 421-441
Persistent link: https://www.econbiz.de/10012488351
Saved in:
22
Markets and institutional fields : foundational concepts and a research agenda
Mountford, Nicola
;
Geiger, Susi
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 290-303
Persistent link: https://www.econbiz.de/10012819652
Saved in:
23
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
Saved in:
24
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
25
Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.
;
Hansen, John D.
;
Fox, Joseph D.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
Saved in:
26
Reconceptualizing platforms in information systems research through the lens of service-dominant logic
Sun, Ruonan
;
Gregor, Shirley
- In:
The journal of strategic information systems : …
32
(
2023
)
3
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014459404
Saved in:
27
Social marketing framework for anti-littering behavior : an integrated serial mediation model
Kaur, Ranjit
;
Pandher, Jagwinder Singh
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 528-553
Persistent link: https://www.econbiz.de/10014426710
Saved in:
28
Investigating manufacturing companies value co-creation approaches during servitisation
Goduscheit, René Chester
;
Andersen, Troels Christian
; …
- In:
International journal of technology management : IJTM
93
(
2023
)
3/4
,
pp. 241-267
Persistent link: https://www.econbiz.de/10014428142
Saved in:
29
A human-to-human approach to social marketing for sustainability and development
Rivera, Reynaldo G.
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 551-558
Persistent link: https://www.econbiz.de/10014383336
Saved in:
30
A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang
;
Agarwal, James
;
Mourali, Mehdi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
Saved in:
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