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~subject:"Internationales Marketing"
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Internationales Marketing
Strukturgleichungsmodell
3,957
Structural equation model
3,956
Consumer behaviour
679
Konsumentenverhalten
679
structural equation modelling
508
Unternehmenserfolg
424
Firm performance
421
Customer satisfaction
358
Kundenzufriedenheit
358
Beziehungsmarketing
341
Relationship marketing
341
Partial least squares
337
Partielle kleinste Quadrate
336
Structural equation modeling
317
Theory
293
Theorie
292
SEM
281
Dienstleistungsqualität
265
Service quality
265
Lieferkette
256
Supply chain
256
structural equation modeling
248
Innovation
228
India
221
Indien
220
Innovation management
208
Innovationsmanagement
208
Structural equation modelling
204
Quality management
199
Qualitätsmanagement
199
Innovation adoption
191
Innovationsakzeptanz
191
Brand management
165
Markenführung
165
Performance measurement
163
Performance-Messung
163
Knowledge management
160
Wissensmanagement
160
Markenimage
153
Estimation theory
151
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Undetermined
9
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Article
18
Book / Working Paper
3
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Article in journal
17
Aufsatz in Zeitschrift
17
Hochschulschrift
2
Thesis
2
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Dissertation u.a. Prüfungsschriften
1
Graue Literatur
1
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1
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Language
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English
19
German
2
Author
All
Helm, Roland
2
Ray, Keshab
2
Sharma, Meenakshi
2
Asamoah, Emmanuel
1
Balouei Jamkhaneh, Hadi
1
Bandyopadhyay, Subir
1
Brito, Pedro Quelhas
1
Cannon, Joseph P.
1
Cherrier, Hélène
1
Cleveland, Mark
1
Doosti, Shabnam
1
Frank, Phillip
1
Gyepi-Garbrah, Theophilus Francis
1
Han, Bangwool
1
Homburg, Christian
1
Hünerberg, Reinhard
1
Kiedaisch, Ingo
1
Krohmer, Harley
1
Kurtuldu, Günay
1
Laroche, Michael
1
Leak, Roland L.
1
Lee, Dennis
1
Mady, Tarek
1
Magnusson, Peter
1
Mansour, Majeed Mustafa Othman
1
Okumuş, Abdullah
1
Papadopoulos, Nicolas G.
1
Pawar, Prafulla Arjun
1
Rafiuddin, Aqila
1
Rahman, Kaleel
1
Rathore, Alka
1
Raut, Umesh Ramchandra
1
Rice, Gillian
1
Richter, Nicole Franziska
1
Ringeisen, Petra
1
Ringle, Christian M.
1
Salehzadeh, Reza
1
Schlägel, Christopher
1
Schlüter, Andrea
1
Seibel, Christoph
1
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Published in...
All
International journal of business and globalisation : IJBG
2
Journal of international consumer marketing
2
Journal of international marketing
2
The journal of product & brand management
2
Corporate reputation review
1
Entrepreneurship in international marketing
1
European retail research
1
International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
International journal of management concepts and philosophy : IJMCP
1
International journal of trade and global markets
1
International journal of value chain management : IJVCM
1
International marketing review
1
Journal of global marketing
1
Reihe: Marketing
1
Reihe: Marketing : MAR
1
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ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
1
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1
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
2
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
3
Benchmarking global IT majors' brand strength towards global branding of Asian IT organisations
Ray, Keshab
;
Sharma, Meenakshi
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
2
,
pp. 170-197
Persistent link: https://www.econbiz.de/10013475404
Saved in:
4
Evaluations of international brand alliances
Kurtuldu, Günay
;
Okumuş, Abdullah
- In:
International journal of value chain management : IJVCM
12
(
2021
)
2
,
pp. 107-132
Persistent link: https://www.econbiz.de/10012595090
Saved in:
5
The moderating role of innovation intensity between international marketing strategy and international marketing performance : branding and commitment in international marketing
Mansour, Majeed Mustafa Othman
- In:
International journal of business innovation and …
25
(
2021
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10012612780
Saved in:
6
Antecedents and outcomes of brand strength : a study of Asian IT organizations towards brand sustainability
Ray, Keshab
;
Sharma, Meenakshi
- In:
Corporate reputation review
24
(
2021
)
3
,
pp. 128-142
Persistent link: https://www.econbiz.de/10012587289
Saved in:
7
The effects of internal marketing mix on performance in a healthcare context
Salehzadeh, Reza
;
Balouei Jamkhaneh, Hadi
;
Doosti, Shabnam
- In:
International journal of business innovation and research
18
(
2019
)
2
,
pp. 167-186
Persistent link: https://www.econbiz.de/10012024726
Saved in:
8
Effect of institutional factors on internal market orientation : a structural analysis
Gyepi-Garbrah, Theophilus Francis
;
Asamoah, Emmanuel
- In:
International journal of management concepts and …
10
(
2017
)
1
,
pp. 73-98
Persistent link: https://www.econbiz.de/10011800897
Saved in:
9
A critical look at the use of SEM in international business research
Richter, Nicole Franziska
;
Sinkovics, Rudolf R.
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 376-404
Persistent link: https://www.econbiz.de/10011486986
Saved in:
10
Exploring antecedents and consequences of young consumers' perceived global brand equity
Frank, Phillip
;
Watchravesringkan, Kittichai
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011524056
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