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Search: subject:"user generated content"
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Subject
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Internet
Social Web
305
Social web
305
user-generated content
244
Internet marketing
153
Online-Marketing
151
Viral marketing
145
Virales Marketing
145
User-generated content
135
Consumer behaviour
134
Konsumentenverhalten
134
Customer integration
82
Kundenintegration
82
social media
59
Brand image
57
Markenimage
57
Brand management
53
Markenführung
53
Online retailing
44
Online-Handel
44
Tourism
42
Tourismus
39
Beziehungsmarketing
38
Relationship marketing
38
Social media
38
Web 2.0 technologies
36
Web 2.0-Technologien
36
user generated content
35
Electronic Commerce
34
Content Management
33
Content management
33
Data Mining
33
Data mining
33
E-commerce
33
Holiday behaviour
32
Urlaubsverhalten
32
User Generated Content
30
Soziales Netzwerk
28
Tourism marketing
28
Tourismusmarketing
28
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Undetermined
17
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3
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Article
21
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6
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20
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20
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2
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1
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English
25
German
1
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Giorgidze, George
2
Halatchliyski, Iassen
2
Kummer, Michael E.
2
Saam, Marianne
2
Akehurst, Gary
1
Alarcón-Del-Amo, María-Del-Carmen
1
Anderson, Simon P.
1
Archak, Nikolay
1
Blossom, John
1
Brady, Michael K.
1
Brandes, Leif
1
Cheong, Hyukjun
1
Dai, Weijia
1
Del Chiappa, Giacomo
1
Dover, Yaniv
1
Eijkeren, Anouk van
1
Elgaaied-Gambier, Leila
1
Filieri, Raffaele
1
Gannon, Valerie
1
Ghose, Anindya
1
Giebelhausen, Michael D.
1
Grewal, Rajdeep
1
Ipeirotis, Panagiotis G.
1
Ivanov, Anton
1
Janze, Christian
1
Jin, Ginger Zhe
1
Kannan, P. K.
1
Keen, Andrew
1
Kenney, Martin
1
Kübler, Raoul
1
Lambrecht, Anja
1
Lee, Jungmin
1
Li, Hongshuang
1
Lobschat, Lara
1
Lorenzo-Romero, Carlota
1
Luca, Michael
1
Mandler, Timo
1
Meij, Hugo van der
1
Moser, Christine
1
Nakayama, Makoto
1
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NET Institute
1
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Journal of management information systems : JMIS
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Handbooks in economics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information economics and policy : IEP
1
Information systems research : ISR
1
International journal of business environment : IJBE
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Service Business
1
Working Papers / NET Institute
1
Working papers / BRIE
1
ZEW Discussion Papers
1
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ECONIS (ZBW)
22
RePEc
2
USB Cologne (EcoSocSci)
2
EconStor
1
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1
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
2
Offline context affects online reviews : the effect of post-consumption weather
Brandes, Leif
;
Dover, Yaniv
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
4
,
pp. 595-615
Persistent link: https://www.econbiz.de/10013542001
Saved in:
3
Work and value creation in the platform economy
Kenney, Martin
;
Zysman, John
-
2018
Persistent link: https://www.econbiz.de/10011983604
Saved in:
4
Me trying to talk about sustainability : exploring the psychological and social implications of environmental threats through
user-generated
content
Elgaaied-Gambier, Leila
;
Mandler, Timo
- In:
Ecological economics : the transdisciplinary journal of …
187
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013184237
Saved in:
5
The polarity of online reviews : prevalence, drivers and implications
Schoenmueller, Verena
;
Netzer, Oded
;
Stahl, Florian
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 853-877
Persistent link: https://www.econbiz.de/10012271840
Saved in:
6
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
Saved in:
7
Impact of user-generated internet content on hospital reputational dynamics
Ivanov, Anton
;
Sharman, Raj
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1277-1300
Persistent link: https://www.econbiz.de/10011975723
Saved in:
8
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
9
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
10
Aggregation of consumer ratings : an application to Yelp.com
Dai, Weijia
;
Jin, Ginger Zhe
;
Lee, Jungmin
;
Luca, Michael
- In:
Quantitative marketing and economics : QME
16
(
2018
)
3
,
pp. 289-339
Persistent link: https://www.econbiz.de/10011922120
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