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~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"United States"
~subject:"Werbewirkung"
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Internet marketing
Konsumentenverhalten
Markenführung
United States
Werbewirkung
Consumer behaviour
170
USA
125
Salespeople
38
Social Web
38
Social web
38
Verkaufspersonal
38
Brand management
35
Advertising effects
34
Brand image
34
Markenimage
34
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
26
Online-Marketing
26
Retail trade
26
Marketing theory
25
Marketingtheorie
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Brand
19
Emotion
19
Markenartikel
19
Sales behaviour
19
Verkaufsverhalten
19
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148
Free
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Article
284
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2
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Article in journal
286
Aufsatz in Zeitschrift
286
Collection of articles of several authors
2
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2
Case study
1
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Übersichtsarbeit
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Language
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English
286
Author
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Beatty, Sharon E.
6
Gillison, Stephanie T.
5
Arnold, Todd J.
4
Ozcan, Timucin
4
Ramirez, Edward
4
Reynolds, Kristy E.
4
Sheth, Jagdish N.
4
Solomon, Michael R.
4
Albaum, Gerald S.
3
Baker, Thomas L.
3
Barnes, Donald C.
3
D'Souza, Giles
3
Donthu, Naveen
3
Franke, George R.
3
Hair, Joseph F.
3
Johnson, Catherine M.
3
Kemp, Elyria
3
Micu, Camelia C.
3
Northington, William Magnus
3
Roster, Catherine A.
3
Schumann, David W.
3
Smith, Scott M.
3
Aggarwal, Praveen
2
Alhouti, Sarah
2
Ali, Fayaz
2
Allaway, Arthur W.
2
Anitsal, Ismet
2
Babaev, Jasurbek
2
Brashear-Alejandro, Thomas
2
Briggs, Elten
2
Burnham, Thomas A.
2
Butler, Timothy D.
2
Chaudhuri, Arjun
2
Curran, James M.
2
Das, Neel
2
Deitz, George D.
2
Fernandes, Teresa
2
Flight, Richard L.
2
Fox, Alexa K.
2
Fu, Frank Q.
2
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Journal of marketing theory and practice
182
Journal of marketing theory and practice : JMTP
104
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ECONIS (ZBW)
286
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31
Third-party procedural justice perceptions : the mediating effect on the relationship between eWOM and likelihood to purchase
Williams, David
;
Crittenden, Victoria Lynn
;
Henley, Amy
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 86-107
Persistent link: https://www.econbiz.de/10013204893
Saved in:
32
Effects of hedonic shopping motivations and gender differences on compulsive online buyers
Wang, Xuhui
;
Ali, Fayaz
;
Tauni, Muhammad Zubair
;
Zhang, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10013204903
Saved in:
33
Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.
;
Anaza, Nwamaka A.
;
Andonova, Yana
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10013358762
Saved in:
34
Shoppers' digital deal seeking : charting new territory
Gillison, Stephanie T.
;
Beatty, Sharon E.
;
Northington, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10013358772
Saved in:
35
The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013358776
Saved in:
36
Satisfaction in clinics and hospitals : does context matter?
James, Kevin
;
Camp, Kerri M.
;
Parker, Janna
;
Hong, JungHwa
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 312-324
Persistent link: https://www.econbiz.de/10013358777
Saved in:
37
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
38
Bringing theory to practice : examining the role of pay for performance, intrinsic motivation, and culture on sales agent tenure
Conde, Richard
;
Prybutok, Victor
;
Thompson, Kenneth N.
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 374-393
Persistent link: https://www.econbiz.de/10013358784
Saved in:
39
The effects of transaction methods on perceived contamination and attitude toward retailers
Fennell, Patrick B.
;
Pasirayi, Simbarashe
;
Johnson, Aaron
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013358786
Saved in:
40
Digital analytics approach to understanding short video advertising in digital marketing
Addo, Prince Clement
;
Akpatsa, Samuel Kofi
;
Nukpe, Philip
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10013358789
Saved in:
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