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~subject:"Internet marketing"
~subject:"Learning method"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammlung"
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Computer games as educational and management tools : uses and approaches
9
Application of gaming in new media marketing
3
Digital advertising : theory and research
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Handbook of research on effective advertising strategies in the social media age
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Big data marketing strategies for superior customer experience
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Conference proceedings trends in business communication 2016
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Gendering theory in marketing and consumer research
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Information communication technologies and emerging business strategies
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Leitfaden Online-Marketing ; [Bd. 1]
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
Synthetic worlds : emerging technologies in education and economics
1
The Routledge companion to advertising and promotional culture
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Utilizing gamification in servicescapes for improved consumer engagement
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Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
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2
An assessment of "advergames" implementation : analysis of market strategies in digital marketing towards a user experience qualitative rating
González Salinas, María
;
Blanes Sebastián, María …
- In:
Big data marketing strategies for superior customer …
,
(pp. 131-164)
.
2023
Persistent link: https://www.econbiz.de/10014365894
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3
Omnichannel marketing applications in game industry
Üstündağ, Mert
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 305-315)
.
2021
Persistent link: https://www.econbiz.de/10012492855
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4
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
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5
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
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6
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias
-
2015
Persistent link: https://www.econbiz.de/10011343798
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7
Gamification and advergaming : an overview of the innovative brain tool in the field of advertising
Aggarwal, Aanchal
;
Arora, Nupur
- In:
Application of gaming in new media marketing
,
(pp. 23-35)
.
2019
Persistent link: https://www.econbiz.de/10011913747
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8
Rhetoric of advergames
Singh, Pratibha Kumari
- In:
Application of gaming in new media marketing
,
(pp. 36-55)
.
2019
Persistent link: https://www.econbiz.de/10011913759
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9
Advergames and children
Aggarwal, Vijita Singh
;
Khurana, Shefali
- In:
Application of gaming in new media marketing
,
(pp. 56-76)
.
2019
Persistent link: https://www.econbiz.de/10011913775
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10
Exploring player responses towards in-game advertising : the impact of interactivity
Herrewijn, Laura
;
Poels, Karolien
- In:
Digital advertising : theory and research
,
(pp. 310-326)
.
2017
Persistent link: https://www.econbiz.de/10011646123
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