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~subject:"Internet marketing"
~subject:"Marketing"
~subject:"United States"
~subject:"Werbewirkung"
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Internet marketing
Marketing
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Consumer behaviour
170
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170
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125
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38
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38
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38
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35
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35
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34
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Personality psychology
32
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Journal of marketing theory and practice
109
Journal of marketing theory and practice : JMTP
74
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ECONIS (ZBW)
183
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1
Journal
of
Marketing
Theory
and
Practice
: a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
Saved in:
2
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
3
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
4
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
5
Beyond stars : role of discrete emotions on online consumer review helpfulness
Srivastava, Vartika
;
Kalro, Arti D.
;
Raizada, Gaurav
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10014514622
Saved in:
6
The impact of Persuasion knowledge cues on social media engagement : a look at pet influencer marketing
Myers, Susan
;
Sen, Sandipan
;
Syrdal, Holly
;
Woodroof, Parker
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014447777
Saved in:
7
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
8
Teaching R-A theory to develop future business practitioners' decision making skills
Levin, Michael
;
Liu, Yiyuan
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 542-554
Persistent link: https://www.econbiz.de/10013358810
Saved in:
9
An exploration of first-time dads’ sharenting with social media marketers : implications for children’s online privacy
Fox, Alexa K.
;
Hoy, Mariea Grubbs
;
Carter, Alexander E.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10014299397
Saved in:
10
Eric is bad, but Erica is worse : greater negativity bias toward female brands
Ozcan, Timucin
;
Hair, Michael
;
Hattat, Ahmet M.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 300-315
Persistent link: https://www.econbiz.de/10014299428
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