//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
~subject:"Marketing theory"
~subject:"Marketing"
~subject:"Theory"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Marketing theory
Marketing
Theory
Werbung
Consumer behaviour
348
Konsumentenverhalten
347
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Großbritannien
112
Brand image
107
Markenimage
107
Beziehungsmarketing
95
Relationship marketing
95
United Kingdom
85
Brand
70
Markenartikel
70
Advertising effects
69
Werbewirkung
69
USA
66
United States
66
Advertising
64
Customer satisfaction
59
Kundenzufriedenheit
59
Einzelhandel
45
Theorie
44
Retail trade
43
Innovation
42
Emotion
39
Dienstleistungsqualität
37
Service quality
37
Online-Marketing
35
Marketingtheorie
33
Viral marketing
33
Virales Marketing
33
Corporate reputation
29
Firmenimage
29
Personality psychology
29
more ...
less ...
Online availability
All
Undetermined
66
Type of publication
All
Article
228
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
227
Aufsatz in Zeitschrift
227
Collection of articles of several authors
7
Sammelwerk
7
Case study
3
Fallstudie
3
Systematic review
3
Übersichtsarbeit
3
more ...
less ...
Language
All
English
227
Undetermined
4
Author
All
Lee, Nick
4
Romaniuk, Jenni
4
Vargo, Stephen L.
4
Dahlén, Micael
3
Gilmore, Audrey
3
Jayawardhena, Chanaka
3
Lusch, Robert F.
3
Melewar, T. C.
3
Rossiter, John R.
3
Armstrong, Jon Scott
2
Astous, Alain d'
2
Balmer, John M. T.
2
Canniford, Robin
2
Carrillat, François A.
2
Carson, David
2
Cauberghe, Veroline
2
Du, Rui
2
Dwivedi, Yogesh Kumar
2
East, Robert
2
Graefe, Andreas
2
Green, Kesten C.
2
Grönroos, Christian
2
Hartnett, Nicole
2
Kaushik, Geetanjali
2
Kaynak, Erdener
2
Kerr, Gayle
2
Kitchen, Philip J.
2
Lomax, Wendy
2
Moutinho, Luiz
2
Naor, Jacob
2
Nenonen, Suvi
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Piercy, Nigel
2
Rana, Nripendra P.
2
Rokka, Joonas
2
Rowley, Jennifer
2
Saunders, John A.
2
Schroeder, Jonathan E.
2
Simintiras, Antonis C.
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
231
Source
All
ECONIS (ZBW)
231
Showing
1
-
10
of
231
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
Saved in:
2
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
3
The depiction of marketing and marketers in the news media
Cluley, Robert
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 752-769
Persistent link: https://www.econbiz.de/10011529638
Saved in:
4
Unintended effects of marketing messages on salespeople's cynicism
Seriki, Olalekan K.
;
Evans, Kenneth R.
;
Jeon, Hyo Jin
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10011529783
Saved in:
5
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
6
Publishing success of marketing academics : antecedents and outcomes
Richard, James E.
;
Plimmer, Geoff
;
Fam, Kim Shyan
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 123-145
Persistent link: https://www.econbiz.de/10010519626
Saved in:
7
Origins of marketing thought in Britain
Jones, Brain
;
Tadajewski, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
Saved in:
8
Inter-study and intra-study replications in leading marketing journals : a longitudinal analysis
Kwon, Eun Sook
;
Shan, Yan
;
Lee, Joong Suk
;
Reid, Leonard N.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 257-278
Persistent link: https://www.econbiz.de/10011626507
Saved in:
9
Questioning the theory-praxis gap in marketing : types and drivers of research implementation
Möller, K. E. Kristian
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650
Saved in:
10
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->