//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Mariani, Marcello"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
Consumer behaviour
12
Innovation
12
Konsumentenverhalten
12
Tourism
12
Viral marketing
12
Virales Marketing
12
Tourism industry
11
Tourismuswirtschaft
11
Big data
10
Online-Marketing
10
Tourismus
10
Artificial intelligence
8
Bibliometrics
8
Bibliometrie
8
Gastgewerbe
8
Hospitality industry
8
Innovation management
8
Innovationsmanagement
8
Inter-firm cooperation
8
Künstliche Intelligenz
8
Unternehmenskooperation
8
eWOM
8
Coopetition
7
Data Mining
7
Data mining
7
Koopetition
7
Social Web
7
Social web
7
Tourism marketing
7
Tourismusmarketing
7
Digitalisierung
6
Digitization
6
Big Data
5
Customer satisfaction
5
E-commerce
5
Electronic Commerce
5
Firm performance
5
Kundenzufriedenheit
5
Online reviews
5
more ...
less ...
Online availability
All
Undetermined
8
Free
2
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Mariani, Marcello M.
10
Borghi, Matteo
3
Visani, Franco
2
Boccali, Filippo
1
Chatterjee, Sheshadri
1
Deodhar, Swanand J.
1
Di Felice, Marco
1
Dwivedi, Rohita
1
Gretzel, Ulrike
1
Gupta, Manjul
1
Gupta, Samrat
1
Islam, Tahir
1
Matarazzo, Michela
1
Mora-Cruz, Alexandra
1
Mura, Matteo
1
Okumus, Fevzi
1
Sharma, Anshuman
1
Tiwari, Amit Anand
1
Wamba, Samuel Fosso
1
more ...
less ...
Published in...
All
International journal of hospitality management
2
Journal of business research : JBR
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Journal of management & governance
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
2
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
3
Does cultural distance affect online review ratings? : measuring international customers’ satisfaction with services leveraging digital platforms and big data
Mariani, Marcello M.
;
Matarazzo, Michela
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10012656535
Saved in:
4
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
5
Innovative value-based price assessment in data-rich environments : leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs
Boccali, Filippo
;
Mariani, Marcello M.
;
Visani, Franco
; …
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013449202
Saved in:
6
Investigating the effect of advertising irritation on digital advertising effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
Saved in:
7
Unravelling the effects of cultural differences in the online appraisal of hospitality and tourism services
Mariani, Marcello M.
;
Borghi, Matteo
;
Okumus, Fevzi
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012300116
Saved in:
8
Online reviews : differences by submission device
Mariani, Marcello M.
;
Borghi, Matteo
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 295-298
Persistent link: https://www.econbiz.de/10011949665
Saved in:
9
Embedding eWOM into efficiency DEA modelling : an application to the hospitality sector
Mariani, Marcello M.
;
Visani, Franco
- In:
International journal of hospitality management
80
(
2019
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012058597
Saved in:
10
Facebook as a destination marketing tool : evidence from Italian regional destination management organizations
Mariani, Marcello M.
;
Di Felice, Marco
;
Mura, Matteo
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 321-343
Persistent link: https://www.econbiz.de/10011452099
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->