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~subject:"Internet marketing"
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Internet marketing
advertising and media
21
Advertising
16
Werbung
16
marketing
10
Online-Marketing
7
Theorie
5
Theory
5
Communication media
4
Competitive strategy
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competitive strategy
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3
IT policy and management
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Market structure
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Marktstruktur
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Pricing strategy
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electronic commerce
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pricing
3
promotion
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Advertising and Media Research
2
Advertising effects
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advertising and media research
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buyer behavior
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e-commerce
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economics
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game theory
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information systems
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marketing: advertising and media
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product policy
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retailing and wholesaling
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Aravindakshan, Ashwin
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Chatterjee, Prabirendra
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DeValve, Levi
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Dukes, Anthony
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Golden, Joseph
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Horton, John Joseph
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Iyer, Ganesh
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Katona, Zsolt
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Liu, Qihong
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Naik, Prasad A.
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Management science : journal of the Institute for Operations Research and the Management Sciences
5
Operations research
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ECONIS (ZBW)
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1
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
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2
Optimal price/advertising menus for two-sided media platforms
DeValve, Levi
;
Pekeč, Saša
- In:
Operations research
70
(
2022
)
3
,
pp. 1629-1645
Persistent link: https://www.econbiz.de/10013366169
Saved in:
3
The effects of search advertising on competitors : an experiment before a merger
Golden, Joseph
;
Horton, John Joseph
- In:
Management science : journal of the Institute for …
67
(
2021
)
1
,
pp. 342-362
Persistent link: https://www.econbiz.de/10012435280
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4
Sponsored content advertising in a two-sided market
Chatterjee, Prabirendra
;
Zhou, Bo
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7560-7574
Persistent link: https://www.econbiz.de/10012815387
Saved in:
5
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
6
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
7
Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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