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~subject:"Internet marketing"
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Search: subject:"diagnosticity"
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Internet marketing
Consumer behaviour
44
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43
Social Web
12
Social web
12
Information diagnosticity
11
Online retailing
11
Online-Handel
11
Online-Marketing
10
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10
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10
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8
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Diagnosticity
8
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diagnosticity
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Accessibility-diagnosticity
4
Advertising
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4
Informationsverhalten
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4
Markenartikel
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Perceived diagnosticity
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Soziales Netzwerk
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perceived diagnosticity
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Bitter, Sofie
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1
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1
Grabner-Kräuter, Sonja
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Journal of business research : JBR
2
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
10
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1
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
2
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
3
Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention?
Lee, Minsun
;
Lee, Hyun-Hwa
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 235-248
Persistent link: https://www.econbiz.de/10012808019
Saved in:
4
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
5
Analyzing the effect of perceived risk and information
diagnosticity
on word-of-mouth and viral marketing
Nedumkallel, Jose Pius
;
Babu, Deepak
;
Francis, Michelle
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 65-81
Persistent link: https://www.econbiz.de/10012421892
Saved in:
6
An empirical investigation of online review
diagnosticity
Raju, G. Amar
;
Joseph, Dennis
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011756954
Saved in:
7
Consequences of customer engagement behavior : when negative Facebook posts have positive effects
Bitter, Sofie
;
Grabner-Kräuter, Sonja
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10011666804
Saved in:
8
Simultaneity and interactivity of the effects of communication elements on consumers' decision making in EWOM systems
Wang, Xinwei
;
Teo, Hock-hai
;
Wei, Kwok Kee
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 153-174
Persistent link: https://www.econbiz.de/10011372585
Saved in:
9
What makes online reviews helpful? : a
diagnosticity
-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
10
How online social ties and product-related risks influence purchase intentions : a Facebook experiment
Wang, Jyun-Cheng
;
Chang, Ching-Hui
- In:
Electronic commerce research and applications
12
(
2013
)
5
,
pp. 337-346
Persistent link: https://www.econbiz.de/10010505470
Saved in:
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