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~subject:"Internet marketing"
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Search: subject:"product involvement"
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Subject
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Internet marketing
Consumer behaviour
77
Konsumentenverhalten
77
Product involvement
52
product involvement
46
Brand image
31
Markenimage
29
Advertising effects
21
Werbewirkung
21
Brand management
15
Markenführung
15
Online-Marketing
15
Advertising
14
Werbung
14
Beziehungsmarketing
10
Online retailing
10
Online-Handel
10
Relationship marketing
10
Social Web
10
Social web
10
Designation of origin
8
Herkunftsbezeichnung
8
Viral marketing
8
Virales Marketing
8
Purchase intention
7
purchase intention
7
Customer satisfaction
6
Kundenzufriedenheit
6
Brand
5
China
5
Dienstleistungsqualität
5
Emotion
5
Markenartikel
5
Perception
5
Product Involvement
5
Productivity
5
Produktivität
5
Service quality
5
Wahrnehmung
5
Country of origin
4
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8
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1
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Article
15
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15
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15
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English
15
Author
All
Ren, Fei
2
Wan, Fei
2
Amsl, Sarah
1
Cheung, Man Lai
1
Drossos, Dimitris A.
1
Eslami, Seyed Pouyan
1
Foukas, Konstantinos G.
1
Gai, Lili
1
Ghasemaghaei, Maryam
1
Giaglis, George M.
1
Jeong, Hyun Ju
1
Jia, Han
1
Jiang, Tao
1
Jiao, Jinfeng
1
Khandelwal, Utkal
1
Kim, Jihye
1
Kim, Junga
1
Kokkinaki, Flora
1
Lee, Chunsik
1
Moschis, George P.
1
Munnukka, Juha
1
Pires, Guilherme D.
1
Rakrachakarn, Pakakorn
1
Rosenberger, Philip J.
1
Shin, Sumin
1
Singh, Trilok Pratap
1
Tan, Yong
1
Te'eni-Harari, Tali
1
Teller, Christoph
1
Toivonen, Hanna
1
Uusitalo, Outi
1
Watson, Iain
1
Wood, Steve
1
Xue, Fei
1
Ye, Lilly
1
Youssef, Eyad
1
Zhou, Lijie
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
3
Electronic commerce research and applications
1
International journal of economics and business research
1
International journal of retail and distribution management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
MIS quarterly
1
Society and business review
1
The journal of consumer marketing
1
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ECONIS (ZBW)
15
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1
Presenting products on websites : the importance of information quality criteria for online shoppers
Amsl, Sarah
;
Watson, Iain
;
Teller, Christoph
;
Wood, Steve
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1213-1238
Persistent link: https://www.econbiz.de/10014484078
Saved in:
2
Explaining media effect of green advertising on audience attitude
Khandelwal, Utkal
;
Singh, Trilok Pratap
- In:
Society and business review
18
(
2023
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10014334109
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of
product
involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
Know your firm : managing social media engagement to improve firm sales performance
Ren, Fei
;
Tan, Yong
;
Wan, Fei
- In:
MIS quarterly
47
(
2023
)
1
,
pp. 227-262
Persistent link: https://www.econbiz.de/10013556961
Saved in:
5
Does the length of a review matter in perceived helpfulness? : the moderating role of product experience
Jia, Han
;
Shin, Sumin
;
Jiao, Jinfeng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 221-236
Persistent link: https://www.econbiz.de/10013277407
Saved in:
6
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
7
In-feed native advertising on news websites : effects of advertising format, website reputation, and
product
involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
8
Love consumption at the digital age : online consumer reviews and romantic gift giving
Ye, Lilly
;
Gai, Lili
;
Youssef, Eyad
;
Jiang, Tao
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 335-355
Persistent link: https://www.econbiz.de/10012201055
Saved in:
9
Effects of online review positiveness and review score inconsistency on sales : a comparison by
product
involvement
Eslami, Seyed Pouyan
;
Ghasemaghaei, Maryam
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 74-80
Persistent link: https://www.econbiz.de/10011929885
Saved in:
10
The effect of firm marketing content on product sales : evidence from a mobile social media platform
Wan, Fei
;
Ren, Fei
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10011780022
Saved in:
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