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~subject:"KMU"
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Search: subject_exact:"Marketingpolitik"
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Subject
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KMU
Marketing
18,705
Marketingmanagement
16,729
Marketing management
16,029
Theorie
3,839
Theory
3,828
Konsumentenverhalten
3,414
Consumer behaviour
3,410
Deutschland
3,281
Germany
2,922
Beziehungsmarketing
2,345
Relationship marketing
2,331
USA
2,045
United States
1,928
Strategisches Management
1,836
Markenführung
1,752
Brand management
1,751
Online-Marketing
1,448
Internet marketing
1,375
Marktforschung
1,317
Unternehmenserfolg
1,193
Innovation
1,160
Firm performance
1,155
Strategic management
1,117
Marketingtheorie
1,093
Werbung
1,068
Marketing theory
1,045
Market research
1,009
SME
972
Internationales Marketing
931
Advertising
887
Management
881
International marketing
863
Social Web
858
Social web
858
Markenimage
716
Markenartikel
715
Innovationsmanagement
711
Electronic Commerce
705
Brand image
697
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Undetermined
284
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116
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Article
684
Book / Working Paper
287
Journal
2
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Article in journal
552
Aufsatz in Zeitschrift
552
Aufsatz im Buch
137
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137
Graue Literatur
55
Non-commercial literature
55
Hochschulschrift
47
Thesis
43
Collection of articles of several authors
40
Sammelwerk
40
Case study
34
Fallstudie
34
Aufsatzsammlung
21
Ratgeber
21
Bibliografie enthalten
20
Bibliography included
20
Arbeitspapier
19
Guidebook
19
Working Paper
19
Konferenzschrift
14
Conference proceedings
10
Amtsdruckschrift
8
Government document
8
Handbook
5
Handbuch
5
Festschrift
3
Lehrbuch
3
Reprint
3
Textbook
3
Conference paper
2
Fallstudiensammlung
2
Konferenzbeitrag
2
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2
Übersichtsarbeit
2
Adressbuch
1
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1
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1
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1
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1
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1
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English
766
German
197
French
5
Russian
2
Turkish
2
Bulgarian
1
Finnish
1
Italian
1
Polish
1
Slovak
1
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Author
All
Carson, David
12
Gilmore, Audrey
10
Laukkanen, Tommi
10
Reijonen, Helen
9
Bilgin, Mehmet Huseyin
8
Danis, Hakan
8
O'Dwyer, Michele
8
Jones, Rosalind
7
Didonet, Simone Regina
5
Gbadamosi, Ayantunji
5
Hills, Gerald E.
5
Hirvonen, Saku
5
Hultman, Claes M.
5
Kraus, Sascha
5
Meyer, Jörn-Axel
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Behrens, Ursula
4
Chaston, Ian
4
Heinrich, Stephan
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Rowley, Jennifer
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Anderson, Stephen J.
3
Becherer, Richard C.
3
Boso, Nathaniel
3
Brooksbank, Roger
3
Cadogan, John W.
3
Crick, Dave
3
Crick, James M.
3
Demir, Ender
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
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Institution
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Springer Fachmedien Wiesbaden
3
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Eurasia Business and Economics Society
2
Eurasia Business and Economics Society. / Conference
2
Europäische Kommission / Programme of Technical Assistance to the New Independent States
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Thüringen / Landesregierung
2
Augsburg-Münchener Marketingsymposium <20, 1994>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutschland / Bundesministerium für Wirtschaft
1
Edward Elgar Publishing
1
Eurasia Business and Economics Society / Conference <15., 2015, Lissabon>
1
Eurasia Business and Economics Society / Conference <24., 2018, Bangkok>
1
Eurasia Business and Economics Society / Conference <26., 2018, Prag>
1
Eurasia Business and Economics Society / Conference <27., 2019, Bali>
1
Europäische Kommission / Generaldirektion Informationsmarkt und Innovation
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
ICES <Univerzitet u Sarajevu, Ekonomski Fakultet> <2006, Sarajevo>
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Ilmenauer Wirtschaftsforum <13, 2000, Ilmenau>
1
International Hightech Forum <Basel>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Meždunarodnaja naučno-techničeskaja konferencija "Nauka - obrazovaniju, proizvodstvu, ėkonomike" <15, 2017, Minsk>
1
Meždunarodnyj naučnyj seminar "Mirovaja ėkonomika i biznes-administrirovanie malych i srednich predprijatij" <13, 2017, Minsk>
1
Mittelstandssymposium
1
Samarskij gosudarstvennyj techničeskij universitet
1
Springer Gabler <Firma>
1
Symposium Total Quality Management - Absolute Kundenorientierung als Herausforderung und Chance für die Mittelständische Unternehmerin <1994, Jena>
1
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Published in...
All
Journal of business research : JBR
24
Journal of strategic marketing
22
Entrepreneurship marketing : principles and practice of SME marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of research in marketing and entrepreneurship
14
Journal of research in marketing and entrepreneurship : JRME
14
Cogent business & management
13
Marketing intelligence & planning
12
International journal of entrepreneurship and small business
10
Journal of small business and enterprise development
10
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
SpringerLink / Bücher
9
European journal of marketing : EJM
8
Europäische Hochschulschriften / 5
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
International business review : the official journal of the European International Business Academy
7
International marketing review
7
Journal of small business strategy
7
Marketing in kleinen und mittleren Unternehmen
6
Small business economics : an entrepreneurship journal
6
Eurasian studies in business and economics
5
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Management research review
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
International small business journal : researching entrepreneurship
4
Journal of marketing management : MM
4
Macquarie economics research papers
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Asia Pacific journal of marketing and logistics
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
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Source
All
ECONIS (ZBW)
972
OLC EcoSci
1
Showing
71
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80
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973
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71
Impact of DC on success of entrepreneurs : a study of small and medium manufacturers
Sar, Ashok Kumar
- In:
International journal of entrepreneurship and …
27
(
2023
)
3/4
,
pp. 151-172
Persistent link: https://www.econbiz.de/10014441305
Saved in:
72
The nature of the relationship between an entrepreneurial marketing orientation and small business growth : evidence from Malaysia
Muhammad Iskandar Hamzah
;
Crick, James M.
;
Crick, Dave
; …
- In:
International journal of entrepreneurship and small …
50
(
2023
)
3
,
pp. 355-391
Persistent link: https://www.econbiz.de/10014441883
Saved in:
73
The impact of market orientation on small firm performance : a configurational approach
Chaudhary, Sanjay
;
Sangroya, Deepak
;
Arrigo, Elisa
; …
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 4154-4169
Persistent link: https://www.econbiz.de/10014455208
Saved in:
74
Is entrepreneurship enough to achieve superior performance in SMEs in emerging countries? : multiple mediation of market orientation and marketing capabilities
Cruz Rincon, Martha Lucia
;
Agredo Diaz, Martha Lucia
; …
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
5
,
pp. 945-966
Persistent link: https://www.econbiz.de/10014425893
Saved in:
75
Impacts of market orientation on firm performance in SMEs of Turkey : a serial mediation approach
Özgül, Burcu
;
Karaca, Dilek
;
Zehir, Cemal
- In:
Journal of information & knowledge management : JIKM
22
(
2023
)
4
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014388785
Saved in:
76
Market and entrepreneurial orientation on business performance : role of networks innovation agility
Mulyana, Mulyana
;
Hendar, Hendar
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
6
,
pp. 944-960
Persistent link: https://www.econbiz.de/10014369642
Saved in:
77
Assessing the notion of art as a product : entrepreneurial marketing insights from the visual arts
Fillis, Ian
;
Lehman, Kim
;
Wickham, Mark
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 410-430
Persistent link: https://www.econbiz.de/10014506455
Saved in:
78
Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia
Iqbal, Mohammad
;
Mukhammad Kholid Mawardi
;
Sanawiri, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 514-542
Persistent link: https://www.econbiz.de/10014506498
Saved in:
79
Short video marketing strategy : evidence from successful entrepreneurs on TikTok
Chen, Huan
;
Ma, Dalong
;
Sharma, Bhakti
- In:
Journal of research in marketing and entrepreneurship
26
(
2023
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014506559
Saved in:
80
Innovation strategies and organisational performance : the moderating role of company size among small- and medium-sized companies
Cheah, Jeffrey
;
Leong, Sweet Ying
;
Fernando, Yudi
- In:
Benchmarking : an international journal
30
(
2023
)
9
,
pp. 2854-2868
Persistent link: https://www.econbiz.de/10014502247
Saved in:
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