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~subject:"Kognition"
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Search: subject_exact:"Psychology of advertising"
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Kognition
Werbepsychologie
1,157
Psychology of advertising
1,055
Consumer behaviour
431
Konsumentenverhalten
431
Werbewirkung
411
Advertising effects
395
Werbung
292
Advertising
258
Theorie
175
Theory
175
Deutschland
114
Brand management
111
Germany
111
Markenführung
111
Emotion
100
Markenimage
96
USA
92
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88
United States
88
Marketing
80
Marketingmanagement
68
Marketing management
67
Wahrnehmung
67
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63
Experiment
53
Markenartikel
53
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50
Internet marketing
48
Online-Marketing
48
Marktforschung
43
Market research
42
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42
Psychologie
40
Cognition
39
Werbeplanung
38
Advertising planning
36
Personality psychology
36
Persönlichkeitspsychologie
36
Neuromarketing
32
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English
34
German
4
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Chang, Chingching
2
Pedersen, Paul M.
2
Septianto, Felix
2
Abraham, Christopher
1
Bak, Peter Michael
1
Bakpayev, Marat
1
Bausback, Nadine
1
Brainerd, Charles
1
Brown, Kenon A.
1
Böckenholt, Ulf
1
Chapman, Derek S.
1
Chin, Hong Kun
1
Choi, Jieun
1
Christensen, Sverre Riis
1
Chrysochou, Polymeros
1
Chun, Kwang Yeun
1
Cornwell, T. Bettina
1
Driver, Nicholas
1
Fazli-Salehi, Reza
1
Foti, Lianne
1
Gießer, Sandra
1
Guiot, Denis
1
Halkias, Georgios
1
Hamelin, Nicolas
1
Hansen, Flemming
1
Herr, Paul M.
1
Hollenbeck, Candice R.
1
Huang, Yunhui
1
Imschloß, Monika
1
Jeon, Jung Ok
1
Jia, Yanli
1
Kahle, Lynn R.
1
Kardes, Frank R.
1
Kavvouris, Christos
1
Kim, Jae Young
1
Kim, Jihoon
1
Kim, Kacy K.
1
Kokkinaki, Flora
1
Kraichy, David
1
Kreuzer, Maria
1
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Universität Mannheim
1
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Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Advertising and consumer psychology
1
Buchhandel der Zukunft : aus der Wissenschaft für die Praxis
1
Economics & finance notes
1
European Sport management quarterly : ESMQ
1
Handbook of research on effective advertising strategies in the social media age
1
Health marketing quarterly
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of advertising research
1
Journal of business and psychology
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of internet commerce
1
Journal of organizational change management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Neuroscience and the economics of decision making
1
Psychology & marketing
1
Schriftenreihe Marketing Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The Sage handbook of advertising
1
The journal of consumer marketing
1
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ECONIS (ZBW)
38
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1
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
3
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
Saved in:
4
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
5
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
6
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
7
"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental normative appeals
Kavvouris, Christos
;
Chrysochou, Polymeros
;
Thøgersen, John
- In:
Journal of business research : JBR
113
(
2020
),
pp. 257-265
Persistent link: https://www.econbiz.de/10012230483
Saved in:
8
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
9
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
10
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
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