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~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Relationship marketing"
~type_genre:"Reprint"
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Konsumentenverhalten
Markenartikel
Relationship marketing
International marketing
73
Internationales Marketing
73
Werbung
32
Advertising
31
Consumer behaviour
20
Marketing management
20
Marketingmanagement
20
Globalisierung
18
Globalization
18
Welt
15
World
15
Advertising effects
11
Marketing theory
11
Marketingtheorie
11
USA
11
United States
11
Werbewirkung
11
Multinationales Unternehmen
10
Transnational corporation
10
Brand management
9
Markenführung
9
Advertising planning
8
Brand
8
Brand image
8
China
8
Markenimage
8
Werbeplanung
8
Cultural identity
7
Export
7
Kulturelle Identität
7
Developing countries
6
Entwicklungsländer
6
Psychology of advertising
6
Werbepsychologie
6
Distribution channel
5
Großbritannien
5
Internet marketing
5
Online-Marketing
5
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Article
21
Book / Working Paper
1
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Reprint
Article in journal
6,648
Aufsatz in Zeitschrift
6,648
Aufsatz im Buch
612
Book section
612
Graue Literatur
357
Non-commercial literature
357
Hochschulschrift
298
Working Paper
249
Arbeitspapier
244
Thesis
222
Collection of articles of several authors
163
Sammelwerk
163
Aufsatzsammlung
120
Konferenzschrift
60
Case study
58
Conference paper
58
Fallstudie
58
Konferenzbeitrag
58
Bibliografie enthalten
57
Bibliography included
57
Ratgeber
57
Guidebook
52
Lehrbuch
42
Textbook
36
Collection of articles written by one author
25
Sammlung
25
Conference proceedings
24
Handbook
14
Handbuch
14
Market information
9
Marktinformation
9
Dissertation u.a. Prüfungsschriften
8
Bibliografie
7
Amtsdruckschrift
6
Festschrift
6
Government document
6
Glossar enthalten
5
Glossary included
5
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4
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English
22
Author
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Agarwal, James
1
Andrews, Demetra
1
Baker, William E.
1
Barnard, Neil
1
Bloom, Helen
1
Branthwaite, A.
1
Cooper, P.
1
Coulter, Robin Higie
1
Eckhardt, Giana M.
1
Ehrenberg, Andrew S. C.
1
Elliott, Richard
1
Farley, John U.
1
Finne, Åke
1
Gelb, Betsy D.
1
Grönroos, Christian
1
Grønhaug, Kjell
1
Holt, Douglas B.
1
Houston, Michael J.
1
Keller, Kevin Lane
1
Kennedy, Rachel
1
Kline, Stephen
1
Lam, Son K.
1
Laroche, Michel
1
Lehmann, Donald R.
1
Leiss, William
1
Levy, Sidney J.
1
Malhotra, Naresh K.
1
Mooij, Marieke K. de
1
Pae, Jae H.
1
Peterson, Mark A.
1
Quelch, John A.
1
Roth, Martin S.
1
Samiee, Saeed
1
Sandler, Dennis M.
1
Shani, David
1
Stockdale, Mark
1
Supphellen, Magne
1
Tai, Susan
1
Taylor, Earl L.
1
Teng, Lefa
1
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Published in...
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Cross-cultural and critical perspectives on brands
6
International marketing ; Vol. 2
3
The evolution of brands : from signals of quality to storehouses of trust
3
Measuring and managing brands
2
Brand management ; Vol. 2
1
Critical perspectives on business and management
1
Marketing-mix strategies - product strategy and promotion strategy
1
Qualitative marketing research : approaches, techniques and analysis
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The impact of theory on representations of the consumer and the marketing organisation
1
The nature and scope of marketing research
1
Theoretical and empirical perspectives in critical marketing studies
1
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Source
All
ECONIS (ZBW)
22
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1
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22
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date (oldest first)
1
Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
2
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Advertising, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832501
Saved in:
5
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
6
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
7
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
8
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
9
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
10
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
1
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