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~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossar enthalten"
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Konsumentenverhalten
Marktforschung
USA
International marketing
821
Internationales Marketing
821
Multinationales Unternehmen
113
Transnational corporation
113
Marketing management
105
Marketingmanagement
105
Globalisierung
103
Globalization
103
Welt
98
World
98
Theorie
79
Theory
79
Brand management
75
Markenführung
75
Deutschland
73
Germany
73
International market entry
63
Internationaler Markteintritt
63
KMU
62
SME
62
Consumer behaviour
59
United States
48
Cultural identity
43
Kulturelle Identität
43
China
34
Brand image
33
Markenimage
33
Market research
30
Brand
28
Markenartikel
28
Export
27
Interkulturelles Management
26
Cross-cultural management
25
Marketing
25
Marketing theory
25
Marketingtheorie
25
Beziehungsmarketing
24
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Undetermined
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Article
111
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19
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Aufsatz im Buch
Glossar enthalten
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646
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646
Book section
111
Graue Literatur
79
Non-commercial literature
79
Hochschulschrift
60
Thesis
54
Collection of articles of several authors
47
Sammelwerk
47
Lehrbuch
46
Textbook
43
Aufsatzsammlung
29
Amtsdruckschrift
27
Government document
27
Bibliografie enthalten
24
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24
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23
Case study
21
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21
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19
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19
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17
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6
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6
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5
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4
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4
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4
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4
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3
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2
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2
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2
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English
118
German
12
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Czinkota, Michael R.
6
Ronkainen, Ilkka A.
5
Ball, Donald A.
4
Geringer, John Michael
4
McCarthy, Edmund Jerome
4
Minor, Michael
4
Moffett, Michael H.
4
Perreault, William D.
4
Cannon, Joseph P.
3
Kumar, V.
3
McCulloch, Wendell H.
3
Boone, Louis E.
2
Brandt, Corine van den
2
Casarin, Francesco
2
Cavusgil, S. Tamer
2
Daniels, John Day
2
Diehl, Sandra
2
Frantz, Paul L.
2
Ganassali, Stéphane
2
Griffith, David A.
2
Hendriks, Berna
2
Holt, Douglas B.
2
Jain, Subhash C.
2
Javalgi, Rajshekhar G.
2
Kotabe, Masaaki
2
Kurtz, David L.
2
Malhotra, Naresh K.
2
McNett, Jeanne M.
2
Mooij, Marieke K. de
2
Moscarola, Jean
2
Mueller, Barbara
2
Purper, Guido
2
Quelch, John A.
2
Radebaugh, Lee H.
2
Sanderse, Wouter
2
Solberg, Carl Arthur
2
Sullivan, Daniel P.
2
Taylor, Earl L.
2
Terlutter, Ralf
2
Torelli, Carlos J.
2
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Cross-cultural and critical perspectives on brands
6
Handbook of research in international marketing
4
Handbook on cross-cultural marketing
4
International marketing ; Vol. 2
4
International marketing ; Vol. V
4
Consumption culture in Europe : insight into the beverage industry
3
International advertising and communication : current insights and empirical findings
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond Hofstede : culture frameworks for global marketing and management
2
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
2
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
2
Marketing in the new global order : challenges and opportunities
2
New world marketing
2
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
2
The SAGE handbook of international marketing
2
The global market : developing a strategy to manage across borders
2
25 Jahre Unternehmertum : Festschrift für Giorgio Behr
1
Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Are you ready? : preparing for international operations
1
Brand management ; Vol. 2
1
Brand management in emerging markets : theories and practice
1
Brands and brand management : contemporary research perspectives
1
Bringing technology to market: trends, cases, solutions
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Contemporary research in e-marketing ; 1
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-border e-commerce marketing and management
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Customer-centric marketing strategies : tools for building organizational performance
1
Entrepreneurship in international marketing
1
Ethics in marketing and communications : towards a global perspective
1
Europe's challenges : economic efficiency and social solidarity
1
European business in the global network
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Fundamentals of marketing research ; Vol. 6
1
Global cases on hospitality industry
1
Global intermediation and logistics service providers
1
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ECONIS (ZBW)
130
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1
Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
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2
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
3
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
4
Evolving consumer choices across cultures
Vij, Priya
;
Arya, Parmatam Parkash
- In:
Cross-cultural exposure and connections : intercultural …
,
(pp. 127-149)
.
2021
Persistent link: https://www.econbiz.de/10012270517
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5
Global brand and global consumers
Mirza Mohammad Didarul Alam
;
Ataul Karim Patwary
- In:
Cross-border e-commerce marketing and management
,
(pp. 148-171)
.
2021
Persistent link: https://www.econbiz.de/10012312386
Saved in:
6
Antecedents of global brands preference among generation Y in Malaysia
Asmat Nizam Abdul Talib
;
Mahjabin Yusof
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 153-171)
.
2020
Persistent link: https://www.econbiz.de/10012242903
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7
Cross-cultural market and marketing research
Czinkota, Michael R.
;
Schuster, Camille P.
- In:
Handbook on cross-cultural marketing
,
(pp. 52-64)
.
2020
Persistent link: https://www.econbiz.de/10013459420
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8
Global luxury brands : researching cross-cultural differences in motivations to consume
Cui, Annie Peng
;
Nelson, Christopher A.
;
Yim, Alexis
- In:
Handbook on cross-cultural marketing
,
(pp. 104-114)
.
2020
Persistent link: https://www.econbiz.de/10013459476
Saved in:
9
Future directions of cross-cultural marketing research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
10
The future is now
Brodowsky, Glen H.
- In:
Handbook on cross-cultural marketing
,
(pp. 265-276)
.
2020
Persistent link: https://www.econbiz.de/10013459555
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