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~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~type:"article"
~type_genre:"Book section"
~type_genre:"Conference paper"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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Konsumentenverhalten
Online-Marketing
Social Web
2,929
Social web
2,929
Electronic Commerce
2,927
E-commerce
2,926
Internet
2,048
Deutschland
1,630
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1,627
Internet marketing
1,359
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1,286
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1,062
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991
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990
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901
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643
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643
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635
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635
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578
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578
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548
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548
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502
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502
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471
Electronic banking
471
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461
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460
Digitalisierung
411
Digitization
410
Business model
397
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397
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2,002
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Malthouse, Edward C.
8
Bauer, Hans H.
7
Ratten, Vanessa
7
Wiedmann, Klaus-Peter
7
Camilleri, Mark Anthony
6
El-Gohary, Hatem
6
Fantapié Altobelli, Claudia
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
Kreutzer, Ralf T.
6
Langner, Sascha
6
Martínez-López, Francisco J.
6
Skiera, Bernd
6
Di Virgilio, Francesca
5
Ghosh, Arpita
5
Schulten, Matthias Bernhard
5
Smit, Edith G.
5
Abrams, Zoë
4
Bulander, Rebecca
4
Chen, Qimei
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Constantinides, Efthymios
4
Diehl, Sandra
4
Hajli, Nick
4
Heinemann, Gerrit
4
Hinson, Robert
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Indrawati
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Karjaluoto, Heikki
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Lamla, Jörn
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Murphy, Jamie
4
Muthukrishnan, S.
4
Okazaki, Shintaro
4
Pennington, Robert
4
Rejón-Guardia, Francisco
4
Rudolph, Thomas
4
Schultz, Carsten D.
4
Schwemm, Markus
4
Adeola, Ogechi
3
Akgül, Yakup
3
Albinsson, Pia A.
3
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Leitfaden Online-Marketing ; [Bd. 1]
31
Handbook of research on effective advertising strategies in the social media age
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
Handbook of research on integrating social media into strategic marketing
18
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
18
E-marketing ; Vol. 1
17
Internet advertising : theory and research
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Contemporary research in e-branding
14
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
14
E-marketing ; Vol. 2
13
Pervasive advertising
13
The SAGE handbook of digital marketing
13
Cases on strategic social media utilization in the nonprofit sector
11
E-marketing ; Vol. 3
11
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
11
The Routledge companion to digital consumption
11
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
10
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
9
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
9
Digital advertising : theory and research
9
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
9
Marketing in the cyber era : strategies and emerging trends
9
Online consumer behavior : theory and research in social media, advertising, and e-tail
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
9
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
9
Web 2.0 : neue Perspektiven für Marketing und Medien
9
Consumer psychology in a social media world
8
Developing digital marketing : relationship perspectives
8
E-marketing in developed and developing countries : emerging practices
8
Handbook of research on the platform economy and the evolution of e-commerce
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
The connected customer : the changing nature of consumer and business markets
8
Advances in electronic marketing
7
Blockchain technology and applications for digital marketing
7
Breaking new ground in theory and practice
7
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ECONIS (ZBW)
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1
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
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2
"Wir sind die Quelle" : politisches Online-Campaigning am Beispiel der Informationskampagne zur Gesundheitsreform 2004 des Bundesministeriums für Gesundheit
Fuhrberg, Reinhold
;
Boelter, Dietrich
- In:
Organisationskommunikation online : Grundlagen, Praxis, …
,
(pp. 197-215)
.
2008
Persistent link: https://www.econbiz.de/10003791390
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3
Internet
of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
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4
An empirical study on the intention to use
internet
fund sale agencies
Sun, Xiangxiao
- In:
Internet finance and digital economy : advances in …
,
(pp. 713-724)
.
2024
Persistent link: https://www.econbiz.de/10014534666
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5
Brand selection behaviour of customers and market standing of 4G
internet
service providers in Siliguri and Darjeeling towns of North Bengal
Dey, Shuvendu
;
Dutta, Shomnath
;
Guha, Santana
- In:
Perspectives in marketing, innovation and strategy
,
(pp. 170-181)
.
2023
Persistent link: https://www.econbiz.de/10014520760
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6
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater,
internet
, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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7
The role of
internet
of behaviors (IoB) in digital marketing
Huseynov, Farid
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 123-144)
.
2023
Persistent link: https://www.econbiz.de/10014365950
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8
Reviews on the
internet
marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
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9
Consumer resistance to the
Internet
of Things : a privacy perspective
Tomasz, Grzegorczyk
- In:
Competition, strategy, and innovation : the impact of …
,
(pp. 133-150)
.
2022
Persistent link: https://www.econbiz.de/10012704956
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10
Examining the factors effecting the young consumers' self-service
internet
banking satisfaction and loyalty
Yimam, Ousman Mohammed
;
Yazar, Evrim Erdoğan
- In:
Digital transformation and new approaches in trade, …
,
(pp. 257-283)
.
2022
Persistent link: https://www.econbiz.de/10013448702
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