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~subject:"Konsumentenverhalten"
~subject:"Sports economics"
~subject:"World"
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Search: subject_exact:"Sports marketing"
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Konsumentenverhalten
Sports economics
World
Sports marketing
2,020
Sportmarketing
2,015
Professional sports
995
Profisport
995
Sport
877
Sports
834
Consumer behaviour
686
Football
490
Fußball
490
Sportveranstaltung
465
Sportorganisation
458
Sport organization
457
Sport event
456
Sponsorship
430
Sponsoring
428
Brand management
324
Markenführung
324
Markenimage
241
Brand image
239
Sportökonomik
194
Beziehungsmarketing
188
Relationship marketing
188
Sportpolitik
165
USA
165
Sport policy
164
United States
162
Deutschland
154
Germany
154
Werbewirkung
144
Advertising effects
143
Management
138
Social Web
124
Social web
124
Athletes
120
Sportler
120
Welt
112
Arbeitsgruppe
107
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Undetermined
465
Free
100
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Article
752
Book / Working Paper
178
Journal
4
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All
Article in journal
719
Aufsatz in Zeitschrift
719
Aufsatz im Buch
46
Book section
46
Collection of articles of several authors
43
Sammelwerk
43
Graue Literatur
37
Non-commercial literature
37
Arbeitspapier
25
Working Paper
25
Aufsatzsammlung
19
Hochschulschrift
9
Case study
8
Fallstudie
8
Konferenzschrift
8
Conference paper
7
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7
Konferenzbeitrag
7
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7
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5
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5
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4
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2
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2
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2
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1
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1
Bibliography
1
Bibliography included
1
Collection of articles written by one author
1
Gutachten
1
Mehrbändiges Werk
1
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1
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1
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Language
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English
879
German
52
French
4
Spanish
2
Danish
1
Author
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Funk, Daniel C.
18
Kunkel, Thilo
18
Ko, Yong Jae
17
McDonald, Heath
16
Biscaia, Rui
14
Drayer, Joris
12
Dwyer, Brendan
12
Kim, Yu Kyoum
12
Kwak, Dae Hee
12
Doyle, Jason P.
11
Heere, Bob
11
Uhrich, Sebastian
11
Breuer, Christoph
10
Shapiro, Stephen L.
10
Andreff, Wladimir
9
Byon, Kevin K.
9
Greenwell, T. Christopher
9
Zhang, James J.
9
Asada, Akira
8
James, Jeffrey D.
8
Katz, Matthew
8
Nufer, Gerd
8
Pedersen, Paul M.
8
Desbordes, Michel
7
Humphreys, Brad R.
7
Karg, Adam
7
Koronios, Konstantinos
7
O'Reilly, Norm
7
Ratten, Vanessa
7
Schreyer, Dominik
7
Shuv-Ami, Avichai
7
Yoshida, Masayuki
7
Ahn, Taesoo
6
Ballouli, Khalid
6
Bennett, Gregg
6
Budzinski, Oliver
6
Bühler, André W.
6
Chadwick, Simon
6
Cho, Heetae
6
Delia, Elizabeth B.
6
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Institution
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Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Athens Institute for Education and Research
2
Edward Elgar Publishing
2
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
IGI Global
1
Johannes Gutenberg-Universität Mainz / Forschungsinstitut für Wirtschaftspolitik
1
NMP-Verlag
1
National Bureau of Economic Research
1
Philipps-Universität Marburg
1
Sportbusiness-Forum <1, 1997, Heidelberg>
1
Springer-Verlag GmbH
1
Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik
1
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Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
80
International journal of sports marketing & sponsorship
77
International journal of sport management and marketing : IJSMM
75
Sport marketing quarterly : preferred journal of the Sport Marketing Association
71
European Sport management quarterly : ESMQ
65
Sport management review
57
Journal of business research : JBR
22
Sport, Business and Management : an international journal ; SBM
15
Journal of sports economics
14
International journal of sport finance
13
Routledge international handbooks
8
European journal of marketing : EJM
7
Asia Pacific journal of marketing and logistics
6
Journal of strategic marketing
6
Edward Elgar E-Book Archive
5
European journal of international management : EJIM
5
The journal of brand management : an international journal
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
European journal of operational research : EJOR
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Services marketing quarterly
4
The journal of business & industrial marketing
4
The service industries journal
4
An Elgar research collection
3
Applied economics
3
Elgar original reference
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
Sportmanagement : SPM
3
SpringerLink / Bücher
3
The journal of consumer marketing
3
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Source
All
ECONIS (ZBW)
934
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91
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91
Sports consumption behaviors of football fans : the relationship between social identity, team loyalty and behavioral intention toward consumption
Kural, Sercan
;
Özbek, Oğuz
- In:
Sport, Business and Management : an international …
13
(
2023
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10014426564
Saved in:
92
Sport und Kartellrecht : Reformen der Fußballverbände auf dem Prüfstand
Loon, Arvid van
-
2023
Persistent link: https://www.econbiz.de/10014426754
Saved in:
93
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
94
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
95
Shirt sponsorship awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
Saved in:
96
Predicting sports fans' engagement with culturally aligned social media content : a language expectancy perspective
Prakash C., Deep
;
Majumdar, Adrija
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371689
Saved in:
97
How advertising claims affect sports consumers' purchase intention of badminton rackets? : the role of regulatory fit
Ni, Ying-Lien
;
Kuo, Che-Chun
;
Chang, Wen Hsin
;
Wu, Chia-Huei
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 623-637
Persistent link: https://www.econbiz.de/10014377666
Saved in:
98
New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services
Xu, Maowei
;
Li, Bo
;
Scott, Olan K. M.
;
Wang, Jerred Junqi
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 682-699
Persistent link: https://www.econbiz.de/10014377667
Saved in:
99
Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina
;
Pappu, Ravi
;
Setten, Eric
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
Saved in:
100
Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations
Schlimm, Joern
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
Saved in:
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