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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Neuroscience"
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Konsumentenverhalten
Neuroscience
150
Neurowissenschaften
149
Cognition
21
Kognition
21
Neuromarketing
21
Consumer behaviour
18
Emotion
18
Neuroeconomics
16
Neuroökonomie
16
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15
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15
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14
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14
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10
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neuroscience
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3
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Ahlert, Dieter
1
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1
Brendl, C. Miguel
1
Caratù, Myriam
1
Cerf, Moran
1
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1
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1
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1
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Xavier, M. J.
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1
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Handbook of developments in consumer behaviour
3
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Biometrics and neuroscience research in business and management : advances and applications
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Global marketing strategies for the promotion of luxury goods
1
Multisensory packaging : designing new product experiences
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
18
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10
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18
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date (oldest first)
1
A bibliometric analysis on research trends in neuromarketing : current status and future directions
Oberoi, Sumit
;
Kansra, Pooja
;
Awasthi, Vedica
- In:
Digital influence on consumer habits : marketing …
,
(pp. 79-92)
.
2024
Persistent link: https://www.econbiz.de/10014553337
Saved in:
2
Using sensory substitutions to make better business decisions (or how sensory devices connected to our body can help us outperform AI and common data analytics)
Cerf, Moran
;
Brendl, C. Miguel
- In:
Biometrics and neuroscience research in business and …
,
(pp. 37-82)
.
2024
Persistent link: https://www.econbiz.de/10014560319
Saved in:
3
Social marketing, nudging policies and consumerism : advancements through technologies from neuroscience
Caratù, Myriam
- In:
Business Advancement through Technology Volume I : …
,
(pp. 219-240)
.
2022
Persistent link: https://www.econbiz.de/10013474334
Saved in:
4
Pattern thinking : understanding the mind of the consumer
Dutta, Tanusree
;
Sarkar, Soumya
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 127-145)
.
2020
Persistent link: https://www.econbiz.de/10012266758
Saved in:
5
The consumer neuroscience of packaging
Spence, Charles
;
Velasco, Carlos
;
Petit, Olivia
- In:
Multisensory packaging : designing new product experiences
,
(pp. 319-347)
.
2019
Persistent link: https://www.econbiz.de/10011959018
Saved in:
6
Consumer behaviors and contemporary attitudes in luxury markets
Ferrer, Gemma García
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 29-45)
.
2016
Persistent link: https://www.econbiz.de/10011484622
Saved in:
7
Innovations in consumer science : applications of neuro-scientific research tools
Agarwal, Sharad
;
Xavier, M. J.
- In:
Adoption of innovation : balancing internal and …
,
(pp. 25-42)
.
2015
Persistent link: https://www.econbiz.de/10011301935
Saved in:
8
Neuroscience and addictive consumption
Litt, Ab
;
Pirouz, Dante M.
;
Shiv, Baba
- In:
Transformative consumer research for personal and …
,
(pp. 523-542)
.
2012
Persistent link: https://www.econbiz.de/10009260760
Saved in:
9
Consumer involvement : review, update and links to decision neuroscience
Zaichkowsky, Judith Lynne
- In:
Handbook of developments in consumer behaviour
,
(pp. 523-546)
.
2012
Persistent link: https://www.econbiz.de/10009569265
Saved in:
10
The role of neurophysiology, emotion and contingency in the explanation of consumer choice
Foxall, Gordon R.
;
Yani-de-Soriano, Mirella
;
Yousafzai, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 461-522)
.
2012
Persistent link: https://www.econbiz.de/10009569268
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