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Search: isPartOf:"International Journal of Sports Marketing and Sponsorship"
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Konsumentenverhalten
Sports marketing
130
Sportmarketing
129
Consumer behaviour
126
Professional sports
100
Profisport
100
Sport
95
Sports
95
Sport event
59
Sportveranstaltung
59
Sponsoring
56
Sponsorship
55
Sport organization
48
Sportorganisation
48
Football
47
Fußball
47
Brand management
44
Markenführung
44
Brand image
34
Markenimage
34
Advertising effects
29
Werbewirkung
29
Athletes
23
Sportler
23
China
21
Customer satisfaction
21
Internet marketing
21
Kundenzufriedenheit
21
Online-Marketing
21
Social Web
21
Social web
21
Beziehungsmarketing
20
Relationship marketing
20
Dienstleistungsqualität
15
Service quality
15
USA
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United States
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Arbeitsgruppe
14
Team
14
Innovation
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126
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126
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Ko, Yong Jae
5
Biscaia, Rui
3
Byon, Kevin K.
3
Chang, Kyungro
3
Ha, Jae-Pil
3
Kim, Taehee
3
Kim, Yu Kyoum
3
Lee, Hyun-Woo
3
Pedersen, Paul M.
3
Trail, Galen
3
Trail, Galen T.
3
Wang, Jerred Junqi
3
Williams, Antonio S.
3
Yim, Brian H.
3
Zhang, James J.
3
Ahn, Taesoo
2
Behzad Foroughi
2
Breuer, Christoph
2
Calapez, André
2
Chen, Lung Hung
2
Chiu, Weisheng
2
Chung, Kyu-soo
2
Claussen, Cathryn L.
2
Dickson, Geoff
2
García-Fernández, Jerónimo
2
Greenwell, T. Christopher
2
Hwang, Yongjin
2
Hyde, Kenneth
2
Hyun, Sunghyup Sean
2
James, Jeffrey D.
2
Jang, Wonseok
2
Kang, Hyun Min
2
Kim, Daehwan
2
Kim, Kyungyeol
2
Kim, Sungkyung
2
Kim, Yongjae
2
Kwak, Dae Hee
2
Lee, Donghun
2
Lee, Joon Sung
2
Manoli, Argyro Elisavet
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International journal of sports marketing & sponsorship
126
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ECONIS (ZBW)
126
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1
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
2
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
3
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
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4
Dimensions and outcomes of experiential quality in the fitness industry : the case of Turkey
Sevilmiş, Ali
;
Doğan, Mehmet
;
Gálvez-Ruiz, Pablo
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 396-418
Persistent link: https://www.econbiz.de/10014505223
Saved in:
5
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
Cayolla, Ricardo Roseira
;
Escadas, Marco
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 395-421
Persistent link: https://www.econbiz.de/10014331420
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6
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
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7
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
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8
Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario
;
Balliauw, Matteo
;
Goos, Peter
;
De …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
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9
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
10
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
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