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Konsumentenverhalten
Consumer behaviour
22
Australia
10
Australien
9
Social Web
8
Social marketing
8
Social web
8
Internet marketing
6
Online-Marketing
6
Beziehungsmarketing
5
Innovation adoption
5
Innovationsakzeptanz
5
Jugendliche
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Relationship marketing
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5
Youth
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Advertising effects
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Brand management
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Gender
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Markenführung
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Perception
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Social media
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Werbewirkung
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Advertising
3
Alcohol
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Alcohol consumption
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Alkoholkonsum
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3
Customer satisfaction
3
Dienstleistungsqualität
3
Entrepreneurship
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Entrepreneurship approach
3
Kundenintegration
3
Kundenzufriedenheit
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Marketing not elsewhere classified
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English
19
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Drennan, Judy
18
Schuster, Lisa
4
Russell-Bennett, Rebekah
3
Andrews, Lynda
2
Cacho-Elizondo, Silvia
2
Kelly, Louise
2
Kerr, Gayle
2
Tossan, Vessélina
2
Andrews, Lynda M.
1
Beatson, Amanda
1
Bianchi, Constanza
1
Brown, Mark R.
1
Cornwell, T. Bettina
1
Dootson, Paula
1
Drennan, Judy C.
1
Fazal-e-Hasan, Syed
1
Fry, Marie-Louise
1
Gottlieb, Udo R.
1
Greer, Dominique A.
1
Guibert, Nathalie
1
Hasan, Syed Fazal E.
1
Lings, Ian
1
Lings, Ian N.
1
Louriero, Sandra
1
Mitchell, Robert
1
Previte, Josephine
1
Proudfoot, Judy
1
Rosenbaum, Mark S.
1
Schuster, Lisa Natalie
1
Shukla, Paurav
1
Song, Jinzhu
1
Tombs, Alastair
1
Wessels, Lisa
1
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Australasian marketing journal
3
European journal of marketing : EJM
3
The international journal of bank marketing : IJBM
2
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Macromarketing - a global focus ; Vol. 4
1
Services marketing quarterly
1
The journal of services marketing
1
The service industries journal
1
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ECONIS (ZBW)
19
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1
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
2
Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav
;
Drennan, Judy
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
Saved in:
3
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
4
Consumer acceptance of mHealth services : a comparison of behavioral intention models
Schuster, Lisa
;
Tossan, Vessélina
;
Drennan, Judy
- In:
Services marketing quarterly
38
(
2017
)
2
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011756687
Saved in:
5
Understanding how gamification influences behaviour in social marketing
Mitchell, Robert
;
Schuster, Lisa
;
Drennan, Judy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 12-19
Persistent link: https://www.econbiz.de/10011782242
Saved in:
6
Financial institutions using social media : do consumers perceive value?
Dootson, Paula
;
Beatson, Amanda
;
Drennan, Judy
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
1
,
pp. 9-36
Persistent link: https://www.econbiz.de/10011540033
Saved in:
7
Understanding consumers' decisions to adopt technology-enabled transformative services
Schuster, Lisa
;
Drennan, Judy
;
Lings, Ian
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 846-864
Persistent link: https://www.econbiz.de/10011416848
Saved in:
8
Understanding consumer loyalty to technology-based self-services with credence qualities
Schuster, Lisa
;
Proudfoot, Judy
;
Drennan, Judy
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011418359
Saved in:
9
Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine
;
Fry, Marie-Louise
;
Drennan, Judy
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
Saved in:
10
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
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