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Konsumentenverhalten
Consumer behaviour
12
USA
4
United States
4
Brand image
3
Markenimage
3
Bibliometrics
2
Bibliometrie
2
Brand
2
Brand management
2
Branding
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Dienstleistungssektor
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Markenartikel
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Markenführung
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Service quality
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Theorie
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Theory
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Anthropomorphism
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Brand personality
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Brand-self-congruity
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Bundling strategy
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Complaint management
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Corporate reputation
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Customer satisfaction
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Customer service
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Dienstleistungsmanagement
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Emotion
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Employee performance appraisal
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Envy
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Folkes, Valerie S.
12
MacInnis, Deborah J.
4
Johnson, Allison R.
2
Porath, Christine
2
Fedorikhin, Alexander
1
Kamins, Michael A.
1
Koppitsch, Steven
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Matta, Shashi
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Reimer, Anja
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Wang, Juan
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
1
Research in consumer behavior
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
12
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1
When one bad apple spoils consumers' judgment of the brand : exposure to an employee's non-workplace transgression and potential remedies
Johnson, Allison R.
;
Folkes, Valerie S.
;
Wang, Juan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 725-743
Persistent link: https://www.econbiz.de/10011911298
Saved in:
2
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
3
The way a salesperson manages service providers influences customers' anger about problems
Koppitsch, Steven
;
Folkes, Valerie S.
;
MacInnis, Deborah J.
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 67-77
Persistent link: https://www.econbiz.de/10009716755
Saved in:
4
When a product takes on characteristics of the person who created it : sometimes it sounds sweeter
Folkes, Valerie S.
;
Matta, Shashi
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10009719558
Saved in:
5
Witnessing incivility among employees : effects on consumer anger and negative inferences about companies
Porath, Christine
;
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 292-303
Persistent link: https://www.econbiz.de/10003997852
Saved in:
6
The disciplinary status of consumer behavior : a sociology of science perspective on key controversies
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 899-914
Persistent link: https://www.econbiz.de/10003962510
Saved in:
7
Consumers' inferences about quality across diverse service providers
Reimer, Anja
;
Folkes, Valerie S.
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1066-1078
Persistent link: https://www.econbiz.de/10003917024
Saved in:
8
Promotional bundles and consumers' price judgments : when the best things in life are not free
Kamins, Michael A.
;
Folkes, Valerie S.
;
Fedorikhin, …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 660-670
Persistent link: https://www.econbiz.de/10003919327
Saved in:
9
How consumers' assessments of the difficulty of manufacturing a product influence quality perceptions
Johnson, Allison R.
;
Folkes, Valerie S.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 317-328
Persistent link: https://www.econbiz.de/10003531698
Saved in:
10
Recent attribution research in consumer behavior : a review and new directions
Folkes, Valerie S.
- In:
Journal of consumer research : JCR ; an …
14
(
1988
)
4
,
pp. 548-565
Persistent link: https://www.econbiz.de/10001098538
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