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Search: person:"Kapferer, Jean-Noël"
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Konsumentenverhalten
Luxury goods
28
Luxusgüter
28
Brand management
21
Markenführung
21
Consumer behaviour
16
Markenartikel
16
Brand
11
Markenpolitik
9
Luxury
8
Luxusgut
6
Strategisches Management
6
Product management
5
Produktmanagement
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Marke
4
Marketing
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Marketing management
4
Marketingmanagement
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Rarity
4
Strategic management
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Unternehmen
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Brand equity
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Brand image
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Brand name products
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Comparison
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Corporate Social Responsibility
3
Corporate social responsibility
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Economic growth
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Nachhaltige Entwicklung
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Price
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Sustainable development
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Vergleich
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Wirtschaftswachstum
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Altersgruppe
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CSR
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Conspicuous
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English
16
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Kapferer, Jean-Noël
15
Valette-Florence, Pierre
7
Michaut-Denizeau, Anne
3
Ahearne, Michael
1
Gyomlai, Moumita Das
1
Ijaouane, Vincent
1
Kapferer, Jean-Noël M.
1
Klippert, Cindy
1
Laurent, Gilles
1
Leproux, Lara
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Rouziès, Dominique
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Tabatoni, Olivier
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Journal of business research : JBR
4
The journal of brand management : an international journal
4
The journal of product & brand management
2
International marketing review
1
Journal of personal selling & sales management
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
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ECONIS (ZBW)
16
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1
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
2
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
3
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
4
Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
Saved in:
5
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
6
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
7
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
8
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
9
Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
10
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
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